How to write an impactful digital marketing resume?
SEO, PPC, content marketing, social media, analytics, email marketing — and the list could go on and on. Yes, digital marketing is a broad area.
And if you want to score a job in it, it will be easier if you specialize yourself (and your resume too) in one, max three marketing areas.
As a digital marketer, you should also think about promoting yourself digitally. For instance, instead of sending a PDF resume, you can share it online with recruiters. Nowadays, many resume builders allow you to host your resume on their domain and all you have to do is send companies a link. Or you can try to make a video resume.
When it comes to resume writing, the 4 tips below will help you write a job-winning digital marketer resume.
1. Write an impressive digital marketing resume summary
In content marketing, you catch the attention of readers with an excellent intro paragraph. In email marketing, you can do that with a captivating subject line.
In resume writing, you do that with a resume summary .
It’s a few sentences where you summarize the whole resume and present to the recruiters the very best side of yourself. And mainly — point them exactly towards what they’re looking for.
Let’s say the job ad is looking for a digital marketer who’ll be mainly focusing on digital campaigns and social media marketing. A tailored resume summary would look like this:
Digital marketing resume summary example
"Senior Digital Marketer with 5+ years of experience leading marketing campaigns and developing online strategies. Curated content calendar for Nike’s social media platforms and grew the organic following on all channels by 120%. Implemented a campaign that led to a 45% increase in website traffic and 32% in sales."
If you'd like to see more resume marketing resume example and learn a bit about what makes them good, check out our marketing resume examples from real people who got hired.
2. Quantify your digital marketing achievements
In your work experience descriptions, don’t just list your duties. First, it’s boring. Second, it doesn’t show the true value of your work.
Instead, make sure the majority of your bullet points discuss impressive achievements. Even better, try to quantify your achievements.
Luckily, in digital marketing it’s quite easy.
Here are a few examples for different spheres of digital marketing:
Digital marketing work experience resume example
- Social media: Set up and launched LinkedIn company page; increased Twitter engagement by 280% in the first 6 months.
- Content writing: Increased the number of monthly visitors to our blog from 50K to 80K.
- Managerial / Editorial: Assigned tasks and supervised the work of 3 writers and edited and approved over 40 in-house and 20 guest blogs.
- SEO: Implemented SEO strategy, which boosted website visits by 200%.
And in case you have more achievements to brag about, you can even put them in a separate resume section called “Key achievements”.
3. Optimize your resume with digital marketing keywords
Just like you’d SEO-optimize a blog article, you should also optimize your resume's keywords for every individual job position.
Read the job description multiple times to identify what is the organization looking for and what are the key requirements. Once you've done that, insert these keywords into different sections of your resume — in the resume summary, skills section, or work experience descriptions.
However, only include skills that you’re really good at.
And in case the job ad looks for a well-rounded marketer, rather position yourself as an expert in max three marketing spheres.
In the end, hiring managers would probably feel skeptical if you claimed that you excel at advertising, PR, social media, email marketing and SEO.
4. Put the best digital marketing skills on your resume
In today's digital age, having a strong set of digital marketing skills is essential for success in the industry. When crafting your digital marketing resume, it's crucial to highlight both hard and soft skills that are relevant to the field.
Hard skills are specific technical abilities that you have acquired through training or experience, while soft skills are personal qualities that enhance your effectiveness in the workplace.
Including hard skills on your resume demonstrates your proficiency in utilizing various digital marketing tools and platforms.
Here are some useful hard skills to put on your digital marketing resume
- Search Engine Optimization (SEO)
- Pay-Per-Click Advertising (PPC)
- Social Media Marketing
- Data Analytics
- Content Marketing
On the other hand, soft skills are equally important in the digital marketing field as they facilitate effective communication, collaboration, and adaptability.
Effective soft skills for your digital marketing resume
- Analytical Thinking
5. Add custom digital marketing resume sections
Creating awesome work experience and skills sections that immediately catch the eye is great, but your resume should not be only about that.
Its main task is to develop a more complex image of you as a potential employee — and show why you’re better than other job candidates.
That’s why adding other relevant custom sections is so important, as it can help you stand out.
Such digital marketing custom sections can be:
- Digital marketing certifications: List any relevant courses and certificates that you have. Don’t forget to include the authority, URL/code and any relevant dates.
- Social media: If you work on any social media professionally or want to show off your work, create a section devoted to your social media accounts. Add the name of the social media platform or your username and link your profiles.
- Publications: Simply list there the names of the publications or publishers (e.g. media outlets, blogs, etc.). Alternatively, you can link your portfolio or your own blog.
- Volunteer digital marketing work: If you volunteered to do social media for a local organisation or organized charitable event, mention it in a separate section. Include a short description and say what skills it has taught you.