Government of Canada Digital Media Manager Resume Sample

  • Hired by
  • Government of Canada
1M+ job seekers
Info icon This resume was contributed by one of our customers who got hired with Kickresume’s help.
Was this sample helpful? Rate us

Government of Canada Digital Media Manager Resume Sample (Text version)

Ariel Winter

Address: 999 Oakdean 9, 99999, Ottawa, Canada
Email address:
Phone number: 999-999-9999


I'm an experienced and award-winning communications & marketing manager, with specialization in web usability and social media. I enjoy public speaking and helping others gain new skills.

Work experience

09/2017 - present, Digital Media Manager (Secondment from PCO), Global Affairs Canada, Ottawa
  • Working on a transition team that just launched the Invest in Canada agency
  • Focused on creating the agency's inaugural website (Drupal 8, WxT-based)
  • Work with multiple contractors to conduct usability research, create client personas and journeys, design and develop the website and ensure it is accessible and mobile-friendly
  • Advise on proposals to executive team for signature events such as Fortune Global Forum; lead on events such as C2 Montréal Conference and World Business Forum Milan
07/2016 - 09/2017, Manager, Social Media and Multimedia, Privy Council Office, Ottawa
  • Responsible for team of six working on: social media, graphic design, photography and video production services for the Prime Minister, the Clerk of the Privy Council and occasionally other ministers
  • Oversaw day to day operation of @CanadianPM and the Prime Minister's YouTube Channel
  • Our unit won the PCO 2017 Innovation Award for our innovative rich media products and tactics
  • Hired 3 full-time people in under a year; trained and integrated them to the team
  • Developed social media plan for #Rio2016 Olympics on a 2-day turnaround and the plan was approved by the Prime Minister's Office without changes
  • In one day, developed metrics recommendations and collected the data for a government-wide top 10 social media campaigns report for a Cabinet retreat package
  • Improved workflows for social media content development, editing and translation
  • Greatly increased the number of high quality videos and graphics for tweets, resulting in notable impacts on reach and engagement; account grew from 50K to 107K followers during my tenure
01/2015 - 07/2016, Manager, Digital Media, Innovation, Science and Economic Development Canada, Gatineau
  • In support of a branch reorganization: re-wrote job descriptions for the entire team (IS02 - IS05); revised team's organizational chart
  • Created two new positions: Usability Specialist and Interaction Designer; consulted 5 other departments as well as private sector
  • Improved publishing workflows by consolidating generic inboxes, implementing tagging and reducing steps
  • Conducted two permanent appointments and two student staffing actions; trained, coached and integrated new staff
  • Planned, recruited participants and conducted usability testing of the Trademarks Database within one week
  • Led web renewal and migration to involving multidisciplinary teams, stakeholders and working groups
  • Oversaw all aspects of UX: planning and analysis, content strategy, IA, research and testing, UI design, and development
  • Advised the CEO on social media, collaboration tools, and the digital landscape
  • Managed various contracts including one for prototyping and user testing of MyCIPO; an IM/IT transformation project
  • Developed social media strategy, implementation, and reporting documents
  • Moved the team to JIRA task management software which helped streamline processes
  • Managed a team of two FTEs and a student
05/2014 - 12/2014, Digital Communications Advisor, Innovation, Science and Economic Development Canada, Gatineau
  • Advised and implemented the design, usability and content overhaul of; a re-launch to WET 3.1 with overwhelmingly positive feedback from clients and senior management
  • Developed a website metrics dashboard to be used in reporting to senior executives
  • Set up and launched LinkedIn Company Page; increased Twitter engagement by 280% in first 6 months
03/2013 - 05/2014, Communications Strategist, Innovation, Science and Economic Development Canada, Ottawa
  • Developed digital strategy and evaluation framework for
  • Assigned tasks and supervised the work of 3 writers and edited and approved over 40 in-house and 20 guest blogs
  • Oversaw content calendar and social media accounts: Twitter, Facebook, and Canada Business Blog
  • Managed partnerships: Federal, Provincial, BDC, EDC, Startup Canada and over a dozen others
11/2008 - 03/2013, Marketing Officer, Natural Resources Canada & Health Canada, Ottawa

Planned, executed and evaluated national advertising campaigns with budgets over $1M

06/2005 - 11/2008, Marketing Coordinator, ExitCertified, Ottawa
  • Engaged sales team to develop a marketing and communications plan for multiple regions in Canada & Bay Area
  • Managed written and graphic web content, including writing press releases, ad copy, and coding using Dreamweaver
  • Completed a major website redesign project resulting in increased search engine rankings
  • Organized dozens of speaker seminars, open houses and trade show participation (JavaOne) in Canada and the US


09/2002 - 04/2005, Honours B. Comm, Marketing, University of Ottawa, Ottawa, Canada
  • Completed 4yr program in 3yrs
  • Graduated Cum Laude and in the top 15% of School of Management


Coaching & training
Strategic communications
Content strategy
Social media
Marketing & advertising
UX research
Writing for the web
Creative direction - graphics
Creative direction - video


Leading teams
Public speaking
Change management


06/2017, PCO Team Innovation Award, Privy Council Office

Team Innovation Award was presented to the Prime Minister's Digital Operations unit by the Clerk of the Privy Council.


03/2016, Certified UX Researcher (CXR), Akendi
03/2017, Certified UX Designer (CXD), Akendi


11/2013 - present, Mentor, Invest Ottawa, Ottawa, Canada

Member of mentor panel for marketing: take part in ad hoc startup advisory sessions, speed mentoring events and present on marketing and social media to the Summer Company program particpants

05/2016 - 05/2016, Panelist, Service Canada, Gatineau, Canada

Panelist during GC's first Usability Forum, hosted by Service Canada

04/2016 - 06/2016, Adobe Analytics Trainer, Service Canada (Principal Publisher), Gatineau, Canada

This was a micro-assignment of 2 days/month

Trained departmental analytics reps on Adobe Analytics platform

05/2015 - 06/2015, Board Member, Search Marketing Course, Algonquin College, Ottawa, Canada

Attended board meetings and provided feedback on Algonuin's 2016 Search Marketing graduate certificate course

05/2013 - 01/2015, UX Working Group member, Treasury Board Secretariat, Ottawa, Canada
  • Helped develop heuristics review questionnaire for mobile prototypes
  • Questionnaire posted on GitHub
03/2018 - 03/2018, Public Speaker, Various

Presented to over 50 Health Canada developers on March 6 and March 13, 2018. Presented the same deck at Environment Canada and at the ISED innovation lab in fall 2017.

Position Overview:

Digital Media Manager

A Digital Media Manager is responsible for overseeing the company’s digital media efforts, including websites and social media platforms. This involves primarily the creation and curation of shareable content, building and managing social media profiles, and directing monetized search and social campaigns. Furthermore, these managers are supposed to analyze the performance of these efforts, looking at the impact they have on brand consistency. They also handle logistical issues like managing the digital budget. Things are always changing in the digital realm, so a Digital Media Manager has to be able to continually learn new things and adapt to change. Solid written and oral communication skills are also essential.

Company Overview:
Government of Canada

The Government of Canada encompasses all the institutions under the control of the ruling coalition of the Canadian parliament. The character of the work environment that workers are in can differ a lot, as government institutions all specialize in different aspects of running a country. The differences become even more pronounced at the professions one may occupy. Working at the Ministry of Finance is probably a lot different than being an environmental protection analyst. With the Canadian Government workers get great state benefits and get to do truly interesting and rewarding work. All this makes the wait for a decision on your application worth it.

Similar Job Positions

Digital Marketing Marketing Assistant Risk Manager Executive Strategic Manager Public Relations Marketing Manager Brand Ambassador Manager Project Manager Product Manager Advertising Manager Content Manager

How to write your own Digital Media Manager resume?

Just follow our resume guide! Other than that, this particular resume stood out for a number of different reasons. No wonder it succeeded at Government of Canada.

Let's take a look at what can YOU take away from this resume and use it in yours!

1. Show that you’ve had time to perfect your abilities

Curating content that is aimed to be shared by thousands of people on and on, requires a person to have built up a specific niche skill. A feeling for ‘what will stick’, if you will. The only way of really doing achieving that is years of practical experience.

This leads us to recommend that if you can, you should definitely name and describe any relevant previous experience you have from working in the digital media field. Ideally with advertising or social media content. Showing that you have had a good amount of experience in making people share and talk about something will demonstrate to the reader that you may have developed that special feeling.

Digital Media Manager Work Experience Example

Digital Media Manager (Secondment from PCO) / Global Affairs Canada, Ottawa (9/2017 – present)

  • "Working on a transition team that just launched the invest in Canada agency."

  • "Focused on creating the agency’s inaugural website (Drupal 8, WxT-based)."

  • "Work with multiple contractors to conduct usability research, create client personas and journeys, design, and develop the website, and ensure it is accessible and mobile-friendly."

  • "Advise on proposals to the executive team for signature events such as Fortune Global Forum; lead on events such as C2 Montréal Conference and World Business Forum Milan."

2. Compile your abilities into a clear form

After a long and hopefully descriptive outline of your previous experiences in digital media management, try to clearly write down what should be taken from that. Just to emphasize the things you really want readers to get.

Something like a list of the skills you have learned over the years in your business and the level at which you have mastered them. The effect of something as clear and at the same time, quite resourceful, can be quite powerful for a recruiter to see. Just make sure all of the skills you include are all relevant and do not make you seem like you’re showing off. That can be quite off-putting.

Digital Media Manager Skills Example

  • "Strategic communications - Excellent"

  • "Content strategy - Excellent"

  • "Social media - Excellent"

  • "Marketing & Advertising - Excellent"

  • "UX Research - Excellent"

3. Make your resume stand out in innovative ways

Your prime responsibility as a Digital Media Manager is to ‘catch the person’s eye’. That is something you can convey with your application documents too, especially your resume. Try to experiment with unorthodox visuals or add sections and information that is not common to find on most resumes. The only thing to be careful about here is to make sure it really does catch the reader’s eye and does not bog them down in unnecessary details or quirky features.

Related Marketing Manager Resume Samples

Related Advertising Manager Cover Letter Samples

Let your resume do the work.

Join 1,300,000 job seekers worldwide and get hired faster with your best resume yet.

Sign Up