How to write a great marketing manager resume
Learning how to write a marketing manager resume is all about knowing what your target audience wants. Only this time, you’re selling your experience and skills to hiring managers.
To begin, carefully review the job description to identify the key priorities and requirements of the company and the specific role you are applying for.
Second, think about what sets you apart from other marketing managers. And try to reflect that in your resume.
Our expert tips for crafting a marketing manager resume will assist you in achieving precisely that.
1. Craft an eye-catching resume summary for your marketing manager resume
Your resume summary serves as a snapshot of your professional brand, showcasing your unique skills, experience, and value proposition.
To create an impactful resume summary, focus on highlighting your most relevant achievements, expertise, and industry-specific knowledge.
Capture the reader's interest by showcasing your ability to drive successful marketing campaigns, develop strategic initiatives, and deliver measurable results.
Incorporate keywords and phrases from the job description to align your summary with the specific needs of the role. Remember, your resume summary is your chance to shine and demonstrate why you are the ideal candidate for the marketing manager position. So, make it compelling, concise, and tailored to leave a lasting impression on potential employers.
Here's an example of a strong marketing manager resume summary
Results-driven marketing manager with 8+ years of experience leading successful marketing campaigns and driving revenue growth. Proven expertise in developing strategic marketing plans, executing integrated marketing initiatives, and managing cross-functional teams. Skilled in market research and analysis, brand management, and digital marketing strategies. Demonstrated ability to exceed sales targets, increase brand awareness, and enhance customer engagement. Passionate about leveraging data-driven insights to optimize marketing efforts and deliver measurable results. A collaborative leader with excellent communication and interpersonal skills. Committed to driving business growth and achieving marketing excellence.
2. Quantify your marketing manager work experience
The best way to show hiring managers that you’re the top marketing manager they can hire, is to show them what value you can bring to the company.
How to do that? When talking about your work experience and achievements, incorporate the numbers and data as they show the true value of your work.
For instance, don’t say you “significantly increased email open rate”. Say how much exactly!
Here are a few examples of what you can quantify:
- New leads
- Improved ROI
- Improved ad performance
- Exceeded targets
- Email open rate
- Increase in organic search
- Increased brand awareness
- Budgets and reduced costs
To make it even more impactful, you can highlight the most important parts or numbers in bold. In the end, you’ll get something like this:
How to quantify your marketing manager experience
- Executed segmented & personalized email marketing campaigns throughout key moments of customer lifecycle and analyzed marketing analytics & metrics (34% average email open rate).
- Practiced basic SEO techniques to drive more website traffic & achieve page 1 Google rankings(260% increase in organic search), and maintained local search relevance.
- Implemented launch of PR campaigns with 25 national and statewide magazines & media companiesby calling editors and pitching products.
3. Include top marketing manager resume skills
Just like you’d SEO optimize your article with all important keywords, you should optimize your resume for the ATS and the job ad you’re targeting.
It will get your resume in the top rankings because it will automatically show hiring managers that you have what they’re looking for.
First, make a list of your skills. Second, go through the job posting and see what skills are required for the role. Then simply match them with yours and list them on your resume — in the skills section and throughout your work experience descriptions.
Here are some common skills to include on your marketing manager resume.
Best skills to include in your marketing manager resume
- Analytics: Google Analytics, Hotjar
- Advertising and ad platforms: Google ads, Facebook ads, LinkedIn ads
- Social media: Instagram, Facebook, Twitter, Buffer, eClincher
- CRM: Wordpress, Hubspot, Salesforce
- Content marketing and copywriting: newsletters, ebooks, blog posts, guest posts
- SEO: Semrush, Ahrefs, Hootsuite
- Email marketing: Mailchimp, SendPulse, Omnisend
- Design: Adobe Photoshop, Adobe InDesign
- PR: media relations, press releases, press kits, press conferences, pitches
- Coding: HTML, CSS, JS
However, instead of including all of these on your resume, only pick a few that you’re excellent at. In the end, hiring managers would be probably skeptical if you claimed that you excel at advertising, PR, social media, email marketing and SEO.
Rather position yourself as an expert in max three marketing spheres.
Better yet, prove those skills in your work experience descriptions too. For instance, if you claim you’re good at social media, devote one bullet point in your work experience to it:
- Greatly increased the number of high quality videos and graphics for tweets, resulting in notable impacts on reach and engagement; the account grew from 50K to 107K followers during my tenure.
As for soft skills, you should mainly highlight your communication and leadership skills, as these are essential for this senior-level position. Other relevant soft skills are: budgeting, creativity, generating new ideas, or problem-solving skills.
These can be incorporated into your work experience descriptions too. For example, if you want to show off your leadership skills, you can include something along these lines:
How to describe leadership skills on your resume
- Responsible for a team of 6 working on: social media, graphic design, photography and video production services for the Prime Minister, the Clerk of the Privy Council and occasionally other ministers.
- Hired 3 full-time people in under a year; trained and integrated them to the team.
4. Make your marketing manager resume shine with a proper education section
When listing your education on a marketing manager resume, it is essential to present this information in a clear and organized manner.
Start by including your highest level of education, such as a Bachelor's or Master's degree, along with the name of the institution and its location. Include your graduation date or anticipated graduation date.
If you have any relevant certifications or specialized training in marketing, such as Google Ads or HubSpot certifications, mention them as well. Focus on highlighting educational experiences that are directly applicable to the marketing field, such as coursework in marketing strategy, consumer behavior, or digital marketing.
If you have received any academic honors or awards, such as Dean's List or scholarships, be sure to include them too. Remember to keep this section concise and relevant to showcase your educational background and qualifications as a marketing professional.
Here's an example of how to properly list education on your marketing manager resume
- Bachelor of Business Administration in Marketing ABC University, City, State Graduation Date: May 20XX
- Marketing Strategy
- Consumer Behavior
- Digital Marketing
- Market Research
- Brand Management
- Google Ads Certification
- HubSpot Inbound Marketing Certification
5. Add custom marketing manager resume sections
Your marketing manager resume should include all standard resume sections such as professional summary, relevant work experience, skills and education.
However, if you want to differentiate yourself from the competition, add at least one custom marketing section to your resume. Just get creative!
Here are some ideas for custom marketing manager resume sections:
- Industry blog
- Industry awards
- Marketing courses and certifications
- Design portfolio
- Social media accounts (if you’re an influencer or provide relevant high-quality content)
Here's an example of how to properly list an extra section on your resume
- Smith, J. (2021). "The Power of Content Marketing: Strategies for Engaging Audiences and Driving Conversions." Marketing Journal, 15(2), 45-62.
- Brown, A., Johnson, R., & Thompson, E. (2020). "Social Media Trends: Navigating the Ever-Changing Landscape." Digital Marketing Magazine, 12(4), 78-91.