How to write a compelling resume as a content manager?

Strangely enough, many people who call themselves marketers or content writers can’t actually market themselves for a job. The thing is, if you’re applying for a content job, your resume is your first content assignment.

Because of that, your content manager resume needs to be well-written, interesting, concise and error-free.

To make sure your content manager resume is flawless, follow the tips below.

1. Show off your writing skills with a captivating resume summary

It’s true that your resume is mostly about sharing facts. And at first, it might seem like there’s no place to show off your writing skills. But then there’s a resume summary!

It’s the only part of the resume that should be written in first person. Thanks to that, it lets you add a dash of personality to your resume, show off your writing skills and mainly — catch the attention of a hiring manager.

But as a content manager, people will expect this part to be really good. Here’s how you can do that:

  • Think of it as an introduction of yourself.
  • Make it more creative and personal.
  • Mention your biggest achievements.
  • Include numbers and metrics.
  • Try to target the company’s needs.
  • Use humor (if the company seems to have an easy-going vibe).

2. Pack your content management resume with numbers

Content management is a numbers focused job. And recruiters are numbers focused people.

The good news is that in content marketing, you usually have to use multiple analytical tools to measure your work anyway. Thanks to that, you can easily add numbers to your resume. In the end, the numbers will help you show the real work that you’ve done.

In your work experience descriptions , include industry-specific metrics, such as:

  • Number of articles, guest postswhitepapers, or ebooks
  • Number of edited texts
  • Number of produced videos/podcasts
  • Number of writers you supervised
  • Increased readership
  • Increased website traffic

In the end, you’ll end up with something like this:

Example work experience description for a content manager resume

  • Increased the number of monthly visitors to our blog by 700 percent;
  • Increased web traffic by 30% in the first 6 months;
  • Wrote more than 20 guest posts for BBC, CNN, The Guardian, and other media outlets.

Most job ads for content managers will ask for a portfolio of your work. And even if they don’t, it’s always a plus to provide a link to your online portfolio of writing samples.

Either include a link to your contact details resume section or create a separate section field called “Portfolio”.

Then you can include a short description of your work — what different types of content did you produce? Did you write for any notable names or media outlets? Give recruiters a little sneak peek of what they’ll find there!

Alternatively, you can create a personal website where you can simply link a few sample articles or other online work you’ve done.

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4. Demonstrate your content manager skills

Content managers are the ultimate multi-taskers. Their resume should highlight qualifications like writing abilities, communication, organizational skills, or hands-on experience with relevant tools and software.

Here are some keywords and skills that appear most frequently on recent content manager job postings:

Best skills to include on a content manager resume

  • Content marketing
  • Content strategy
  • CMS (e.g. Wordpress, Hubspot)
  • SEO
  • Editing
  • Writing
  • Web copywriting
  • UX writing
  • Proofreading
  • Research
  • Blogging
  • HTML
  • Google Analytics
  • Ahrefs
  • Adobe Suite
  • Microsoft Office Suite
  • Social media (e.g. Instagram, Facebook, LinkedIn, Twitter)

However, content manager is a role that covers quite a broad range of bases. Whether it’s content writing, acquiring backlinks, writing PR releases, or doing some graphic work — make sure to include all relevant skills you have.

You should also showcase your project management skills and leadership experience as you’ll lead the content writing team.

Just don’t go overboard. Instead of including every single skill on your resume, identify the most relevant skills for the job you’re applying to.

5. Add a custom resume section — notable publications and sites

Lastly, try to set your resume apart from the competition. One way to do that is to create a custom section dedicated to notable publications or media outlets you wrote for. You can name it “Notable publications and sites” or “Media I wrote for" and simply list there the names of the publications.

Also, if you're looking for more marketing-related resumes and read a bit about what makes them special, check out our article about 10 marketing resume examples that got people hired at Nike, Google, or Yamaha.

Published on Dec. 1, 2021

A journalist by trade, a writer by fate. Nikoleta went from writing for media outlets to exploring the world of content creation with Kickresume and helping people get closer to the job of their dreams. Her insights and career guides have been published by The Female Lead, College Recruiter, and ISIC, among others. When she’s not writing or (enthusiastically) pestering people with questions, you can find her traveling or sipping on a cup of coffee.

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