How to Write a Content Manager Resume? Top 6 Strategies for Success
Strangely enough, many people who call themselves marketers or content writers often aren't good at marketing themselves for a job. In other words, they could benefit from learning a bit about how to write a good content manager resume.
The thing is, if you’re applying for a content job, your resume is your first content assignment.
Because of that, your content manager resume needs to be well-written, interesting, pursuasive and passionate.
To make sure your content marketing resume is flawless, follow the 6 strategies below.
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1. Show off your writing skills with a captivating resume summary
It’s true that your resume is mostly about sharing facts. And at first, it may seem like there’s no place to show off your writing skills. However, the resume summary section gives you the opportunity to do just that.
It’s the only part of the resume that should be written in first person. Thanks to that, it lets you add a dash of personality to your resume, show off your writing skills, and most of all, grab the attention of a hiring manager.
When you're a content manager, people will expect this part to be really good. Here’s how you can achieve that:
- Think of it as your introduction.
- Make it more creative and personal.
- Mention your biggest achievements.
- Include numbers and metrics.
- Try to target the company’s needs.
- Use humor (if the company seems to have an easy-going vibe).
Example of a resume summary for a content manager
Skilled Content Manager, proficient in spinning web-content into digital gold. In my previous role, I struck a 35% increase in user engagement, making my copies worth their weight in leads. Armed with words as my preferred tool of trade, I'm ready to write the next chapter of ABC Company's success story. After all, in content marketing, it’s all about the prose and cons.
2. Pack your work experience section with numbers
At the end of the day, content marketing and management is a number-focused job. Because of that, it should be no problem to translate your achievements into numbers on your resume.
These quantifiable results are best showcased in the work experience section.
But how do you actually access those numbers? The good news is that in content marketing, you usually have to use multiple analytical tools to measure your work anyway. Thanks to that, you can easily add numbers to your resume.
In your work experience bullet points, you can include industry-specific metrics, such as:
- Number of articles, guest posts, whitepapers, or ebooks
- Number of edited texts
- Number of produced videos/podcasts
- Number of writers you supervised
- Increased readership
- Increased website traffic
In the end, your work experience section should look something like this:
Example work experience description for a content manager resume
- Increased the number of monthly visitors to our blog by 700 percent;
- Increased web traffic by 30% in the first 6 months;
- Wrote more than 20 guest posts for BBC, CNN, The Guardian, and other media outlets.
By the way, if writing isn't really your thing, our AI resume writer might just be the help you need. It uses OpenAI's GPT-4 to automatically create sections of your resume for you.
3. Link your social media or content marketing portfolio
Most content manager job ads will ask for a portfolio of your work. And even if they don’t, it’s always a plus to provide a link to your online portfolio of content samples.
However, not all content managers maintain a separate portfolio. In such cases, social media platforms can serve as an excellent showcase of your work.
Whether you have a traditional portfolio or use your social media profiles as one, don't forget to provide a link to them in your resume.
Either include the links in your contact information section or create a separate section called 'Portfolio' or 'Social Media'.
Then you can include a short description of your work — what types of content did you produce? Did you write for any notable names or media outlets? Give recruiters a little sneak peek of what they’ll find there!
Disclaimer: Carefully select the social media platforms to include. In general, leave out private profile that don't contribute to your professional image.
Example of social media on resume
- Conduct regular live Q&A sessions and create informative content strategy tutorials, acquiring 10,000 subscribers within a year.
- Link: [Your YouTube channel]
- Curate a mix of engaging behind-the-scenes content and educational posts that demystify content marketing, building a community of 8,000 followers.
- Link: [Your IG profile]
- Deliver bite-sized, highly engaging content strategy tips, accumulating over 50,000 views in total.
- Link: [Your TikTok profile]
Alternatively, you can create a personal website where you can simply link a few sample articles or other online work you’ve done.
4. Demonstrate your content manager skills
As content managers, you're the ultimate multi-taskers. Your resume should highlight qualifications like writing abilities, communication, organizational skills, or hands-on experience with relevant tools and software.
You should also showcase your project management skills and leadership experience as you’ll lead the content writing team.
Here are some skills and keywords that appear most frequently on recent content manager job postings:
Best skills to include on a content manager resume
- Content marketing
- Content strategy
- CMS (e.g. Wordpress, Hubspot)
- Web copywriting
- UX writing
- Google Analytics
- Adobe Suite
- Microsoft Office Suite
- Social media (e.g. Instagram, Facebook, LinkedIn, Twitter)
However, content manager is a role that covers a broad range of bases. Whether it’s content writing, acquiring backlinks, writing PR releases, or doing some graphic work — make sure to include all relevant skills you have.
Just don’t go overboard. Instead of including every single skill on your resume, identify the most relevant skills for the job you’re applying to.
5. Showcasing your achievements as a content manager
Hiring managers love to learn about your past achievements. After all, they offer a glimpse into your future performance.
Because of that, you may want to dedicate a part of your resume to your key achievements and the positive changes you brought to your previous roles:
- Talk about important projects you took up.
- Use numbers or percentages wherever possible.
- Explain significant improvements you made to the content system.
- Share any awards or recognitions you received for your work.
- Highlight any collaborations with popular brands or influencers.
This section will help you stand out from other candidates, and give the hiring manager solid reasons to consider you for the role.
Example of a resume achievements section
Strategic Content Development
- Spearheaded a comprehensive content revamp for XYZ brand resulting in:
- 35% increase in organic website traffic
- 25% increase in overall user engagement within six months.
- Initiated a successful collaboration with popular influencer John Doe, culminating in:
- 40% growth in social media following
- 20% increase in sales of featured products
- Received 'Content Manager of the Year' award at the 2020 National Content Marketing Conference
- recognized for outstanding creative direction and innovative audience engagement strategies.
6. Add a custom resume section as a content manager
Lastly, try to set your resume apart from the competition. One way to do that is to create a custom section dedicated to any relevant projects you undertook.
These can include sections like:
- Notable publications. You can name it “Notable publications and sites”
- Media outlets you wrote for. “Media I wrote for" and simply list there the names of the publications.
- Influential projects you led. Mention any significant content or marketing projects that you spearheaded.
- Professional certifications. List any relevant certifications, such as Google Analytics Certificate or SEO certifications.
- Conferences or events. Participated in any big industry conferences or events? Perhaps you even had a chance to speak at some.
- Influencer & brand collaborations. Led any brand marketing campaigns or collaborated with influencers? Detail those partnerships in this section.
Just bear in mind that it's beneficial to create a custom section only if you have three or more distinct items to list within it.
If you don't, it would be more effective to incorporate that information into relevant existing sections throughout your resume.
Example of a content manager custom resume section:
Media outlets I wrote for
- Featured articles on effective content management strategies published in the July and December 2021 editions.
- Regular contributor with monthly articles focusing on SEO best practices and social media marketing trends.
- Authored widely shared articles on evolving content marketing trends and influencer collaborations.
If you're looking for more marketing resumes, check out our article about 20 marketing resume examples that got people hired at Nike, Google, or Yamaha.
We go through each one and explore what makes them special.