How to Write a Content Manager Resume? Top 6 Strategies for Success

Strangely enough, many people who call themselves marketers or content writers often aren't good at marketing themselves for a job. In other words, they could benefit from learning a bit about how to write a good content manager resume.

The thing is, if you’re applying for a content job, your resume is your first content assignment.

Because of that, your content manager resume needs to be well-written, interesting, pursuasive and passionate.

To make sure your content marketing resume is flawless, follow the 6 strategies below.

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1. Show off your writing skills with a captivating resume summary

It’s true that your resume is mostly about sharing facts. And at first, it may seem like there’s no place to show off your writing skills. However, the resume summary section gives you the opportunity to do just that.

It’s the only part of the resume that should be written in first person. Thanks to that, it lets you add a dash of personality to your resume, show off your writing skills, and most of all, grab the attention of a hiring manager.

When you're a content manager, people will expect this part to be really good. Here’s how you can achieve that:

• Think of it as your introduction.
• Make it more creative and personal.
• Mention your biggest achievements.
• Include numbers and metrics.
• Try to target the company’s needs.
• Use humor (if the company seems to have an easy-going vibe).

Example of a resume summary for a content manager

2. Pack your work experience section with numbers

At the end of the day, content marketing and management is a number-focused job. Because of that, it should be no problem to translate your achievements into numbers on your resume.

These quantifiable results are best showcased in the work experience section.

But how do you actually access those numbers? The good news is that in content marketing, you usually have to use multiple analytical tools to measure your work anyway. Thanks to that, you can easily add numbers to your resume. 

In your work experience bullet points, you can include industry-specific metrics, such as:

• Number of articles, guest posts, whitepapers, or ebooks
• Number of edited texts
• Number of produced videos/podcasts
• Number of writers you supervised
• Increased readership
• Increased website traffic

In the end, your work experience section should look something like this:

Example work experience description for a content manager resume

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3. Link your social media or content marketing portfolio

Most content manager job ads will ask for a portfolio of your work. And even if they don’t, it’s always a plus to provide a link to your online portfolio of content samples.

However, not all content managers maintain a separate portfolio. In such cases, social media platforms can serve as an excellent showcase of your work.

Whether you have a traditional portfolio or use your social media profiles as one, don't forget to provide a link to them in your resume. 

Either include the links in your contact information section or create a separate section called 'Portfolio' or 'Social Media'. 

Then you can include a short description of your work — what types of content did you produce? Did you write for any notable names or media outlets? Give recruiters a little sneak peek of what they’ll find there!

Disclaimer: Carefully select the social media platforms to include. In general, leave out private profile that don't contribute to your professional image.

Example of social media on resume

Alternatively, you can create a personal website where you can simply link a few sample articles or other online work you’ve done.

4. Demonstrate your content manager skills

As content managers, you're the ultimate multi-taskers. Your resume should highlight qualifications like writing abilities, communication, organizational skills, or hands-on experience with relevant tools and software.

You should also showcase your project management skills and leadership experience as you’ll lead the content writing team.

Here are some skills and keywords that appear most frequently on recent content manager job postings:

Best skills to include on a content manager resume

However, content manager is a role that covers a broad range of bases. Whether it’s content writing, acquiring backlinks, writing PR releases, or doing some graphic work — make sure to include all relevant skills you have.

Just don’t go overboard. Instead of including every single skill on your resume, identify the most relevant skills for the job you’re applying to.

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5. Showcasing your achievements as a content manager

Hiring managers love to learn about your past achievements. After all, they offer a glimpse into your future performance. 

Because of that, you may want to dedicate a part of your resume to your key achievements and the positive changes you brought to your previous roles: 

• Talk about important projects you took up.
• Use numbers or percentages wherever possible.
• Explain significant improvements you made to the content system.
• Share any awards or recognitions you received for your work.
• Highlight any collaborations with popular brands or influencers.

This section will help you stand out from other candidates, and give the hiring manager solid reasons to consider you for the role.

Example of a resume achievements section

6. Add a custom resume section as a content manager

Lastly, try to set your resume apart from the competition. One way to do that is to create a custom section dedicated to any relevant projects you undertook. 

These can include sections like:

• Notable publications. You can name it “Notable publications and sites”
• Media outlets you wrote for. “Media I wrote for" and simply list there the names of the publications.
• Influential projects you led. Mention any significant content or marketing projects that you spearheaded.
• Professional certifications. List any relevant certifications, such as Google Analytics Certificate or SEO certifications.
• Conferences or events. Participated in any big industry conferences or events? Perhaps you even had a chance to speak at some.
• Influencer & brand collaborations. Led any brand marketing campaigns or collaborated with influencers? Detail those partnerships in this section.

Just bear in mind that it's beneficial to create a custom section only if you have three or more distinct items to list within it. 

If you don't, it would be more effective to incorporate that information into relevant existing sections throughout your resume.

Example of a content manager custom resume section:

If you're looking for more marketing resumes, check out our article about 20 marketing resume examples that got people hired at Nike, Google, or Yamaha. 

We go through each one and explore what makes them special.