Marketing Communications Manager Resume Example

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Marketing Communications Manager Resume Example (Full Text Version)

Cindy Henriette Malkovich

Address: Sahari Village, 5668, Dubai, UAE
Nationality: Spanish
Email address: contact hidden
Phone number: contact hidden


Marketing Communications professional with 6+ years of experience specializing in hospitality management. Driven and results-oriented; possess excellent communication, organizational and interpersonal skills; combined with a solid brand management and creative agency background. Highly adaptable and personable individual, with global perspective and exceptionally acute multicultural understanding.


Capturing Moments
History and Culture
Good Conversations
Seeing the World


Public Speaking
Team player
Interpersonal Communication



Work experience

08/2017 - present, Marketing Communications Manager, Hyatt Regency Dubai Creek Heights, Dubai, UAE

Development and implementation of the 2018 hotel marketing plan (F&B, Spa, Events and Rooms) I PR and media management I Influencer engagement I Budget setting and expense tracking I Branding I Product Launch I Partnerships and tactical agreements I End-market implementation of corporate projects I Photography and video I Giveaways I Website development I Digital marketing I Creative collaterals I Copywriting I Advertising I Team management.

02/2017 - 08/2017, Assistant Director of Marketing & Communications, City Centre Rotana Doha, Doha, Qatar

Strategic Planning, development and implementation of all marketing related projects to position the newly opened City Centre Rotana Doha I PR and media management I Budget setting and expense tracking I Conceptualization and execution of events and product launches I Promotional calendar and activities I Overseeing digital marketing, advertising, partnerships and sponsorships I Creative collaterals I Train and direct marketing team I Established operational marketing processes in the newly opened hotel I Owner's presentations and marketing reports.

09/2015 - 02/2017, Assistant Director of Marketing & Communications, Park Rotana & Park Arjaan by Rotana Abu Dhabi, Abu Dhabi, UAE

Assisting the Marketing Director in the development and implementation of marketing and promotional activities for the hotel I CSR initiatives I Supplier and partnership management I Media relations I PR I Work with advertising agencies on creative deliverables I Manage online website content I Database up-keeping I Sponsorship agreements I Review and audit collaterals and external content I Community engagement I Event conceptualization and branding.

02/2014 - 08/2015, TAROT Marketing & Communications, Yas Island Rotana & Centro Yas Island, Abu Dhabi, UAE

Completed The Accelerated Refinement of Talent (TAROT) - Rotana’s 18 month fast-track leadership programme covering all aspects of the business. The programme also included cross exposure in both the Revenue and the Catering & Events departments.

08/2010 - 04/2012, Regional Account Executive - VFM & Rothmans, MEMAC Ogilvy & Mather, Dubai, UAE

Administered the British American Tobacco account: handled budgets, campaign costs and invoicing process. Developed project timelines, creative briefings and record keeping I Organized meetings and events I Supplier management I Interface between client, Ogilvy global network and internal cross-functional teams I Client management I Supported campaign(s) roll-out, negotiations and 'pitches I Supported and guided product and campaign launches in end-markets I Monitored campaign effectiveness.

09/2007 - 05/2010, Event Hostess & Assistant (Part-Time), Meji Media Ltd., Birmingham, United Kingdom

Coordinated and led events. Fostered customer relations and loyalty, assured open communication and transparency, acting as interface of organization.

06/2009 - 08/2009, Intern, MEMAC Ogilvy & Mather, Dubai, UAE

Worked closely with the British American Tobacco account management team for the Africa Middle East region, being actively involved in all parts of the business from network operations, to strategy and creative functions I Liaised with Ogilvy offices across the network; took part in strategy meetings and reviewed creative work.

07/2008 - 08/2008, Intern, JBQ (Grey International), San Jose, Costa Rica

Worked in the Creativity, Planning, Account Management, Marketing and Production Departments.


09/2012 - 09/2013, International Management, IE Business School, Madrid, Spain

Master in International Management, specialization in Sales & Marketing. IE Student Ambassador. Class Delegate

09/2007 - 08/2010, Marketing, Birmingham City University, Birmingham, United Kingdom

BA (HONS) Marketing, Advertising and Public Relations. First Class Degree. Student Ambassador

Cognitive traits

Emotional traits

Social traits


10/2013 - 02/2014, Communications Volunteer, The Foundation of Mother & Child Health, Jakarta, Indonesia
02/2015 - 02/2015, Events Volunteer, Operation Smile UAE, Abu Dhabi, UAE


10/2009 - 11/2009, Marketing Consultant (Project - Year II), KSMS Media, Birmingham, UK

Design, layout and content of a website portal template I Created a marketing and sponsorship information pack, which included a comprehensive Brand Architecture for the organization and PR material for the launch event.

10/2008 - 11/2008, Marketing Consultant (Project - Year I), KSMS Media, Birmingham, UK

Produced a comprehensive business report on trade and other opportunities between the Caribbean and the British West Midlands.

04/2016 - 07/2016, Marketing Freelancer, AeroHawgle, Abu Dhabi, UAE

Developed the business plan and investor ‘pitch’ deck of AeroHawgle – an aviation research, rescue and revive start-up

Position Overview:

Marketing Communications Manager

The largest extent of their responsibilities is leading direct discussions with their client or employer which form the process of creating an adequate communications strategy. To skillfully engage in these discussions, the Marketing Communications Manager often relies on surveying the public, having individuals from outside the firm listen to strategy proposals in order to test their reactions. Their duties also encompass some more regular marketing tasks like general promotion of the brand through directing advertising campaigns. The most recent strategy of doing that has, for example, become pairing up with social media influencers who get paid in exchange for “selling” the company brand on their internet accounts.

Company Overview:
hyat regency dubai

Hyatt Regency belongs to the biggest worldwide hotel branches. It operates 777 hotels as of 2018 and has plans to keep opening new locations. Their growth is attributed to good handling and an overview of the hotel market, which allowed the company to make the right decisions at the right time. The industry has now entered a phase of transformation, however, and the well-established, big hotel brands have to adapt to a world of technology and shared economy businesses. For this reason, working at a place like Hyatt would likely be challenging but at the same time quite rewarding. The Hotel industry is vibrant and full of creative people, especially in marketing, which is increasingly dependent on new methods to convince people that they should stay in a hotel. Be it for a business trip or family holiday.

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