Vice President of Marketing Resume Example

Get invited for more job interviews & learn creative tricks to use in your next resume with our free, expertly drafted Vice President of Marketing resume example. Copy-paste this resume example as it is or edit it directly using our professional resume creator.

Create My Resume
1M+ job seekers
This resume was written by our experienced resume writers specifically for this profession. Create your resume now or edit this resume example.
Was this sample helpful? Rate it!
Average: 4.3 (7 votes)

Vice President of Marketing Resume Example (Full Text Version)

Oliver Watson

Email address:
Phone number: 555-555-5555


A proven contributor to the vitality and success of top-tier organizations based upon strong business acumen, adaptive strategic thinking, sound analytics and a deep competitive drive. A notable record of success that includes identifying and taking new business opportunities to market, defining and implementing robust strategic plans, and establishing long term customer relationships.


  • Piloted, established, and grew a stand alone new product innovation team to unparalleled success.
  • Responsible for a corporate growth rate of 22% by establishing breakthrough new categories.
  • Launched a breakthrough new program at The Home Depot worth $75 million at invoice.
  • Responsible for managing a $3 million research and development budget across multiple projects.
  • Strategically managed multiple brands to improve consumer loyalty, block competitors and grow market share.
  • Leveraged consumer research and price analytics to maximize retail price points and corporate profitability.
  • Mentored several direct reports promoted to leadership positions within the organization.

Work experience

04/2011 - present, Senior Director of Marketing, Liberty Hardware Manufacturing Corp. [MAS], Winston-Salem
  • Drove programs that resulted in more than $85 million in incremental annual sales.
  • Established and executed strategies that allowed a share constricted company to grow by 22%.
  • Developed a first of its kind consumer enabled digital customization tool that increased online sales by 30%.
  • Established a robust product development pipeline enabling a minimum of 3 project in development concurrently.
  • Established dedicated project management leads as an organizational best practice.
  • Utilizing a broad range of consumer and market research to identify and confirm consumer requirements and market opportunities to develop and place new products.
  • Consistently leverages innovation as a means to improved retail price points, customer margin, and overall product profitability.
05/2009 - 04/2011, Director of Marketing, The Freedom Group - Remington, Marlin, H&R [Private Equity], Madison, NC
  • Strategic Business Leader with P&L responsibility accountable for development and implementation of key strategic initiatives that grew existing product categories with annual sales in excess of $85 million.
  • Developed marketing plans for both new and existing product categories by channel: including brand development, commercialization plans, pricing strategies, and promotional opportunities.
  • Established an end-user advisory council to help define new product requirements, provide an end-user testing platform, validated end-user expectations, and confirm consumer messaging.
  • Developed and implemented a company-wide pricing protocol that redefined the company’s go to market strategy.
04/2007 - 05/2009, Director of Marketing - Pro Channels, Senco Brands [Private Equity], Cincinnati, OH.
  • Responsible for the brand, product and channel marketing efforts that drove sales in excess of $185 million dollars annually.
  • Managed product life-cycles from development, design, and commercialization through the sales cycle; resulting in new product growth of $10 million.
  • Managed 8 direct reports responsible for product marketing, brand marketing, channel marketing, pricing, and marketing communications.
03/2005 - 02/2007, Senior Product Manager, Irwin Industrial Tool Co. [NWL], Huntersville, NC.
  • Managed and grew multiple product categories worth $30 million in annual sales.
  • Identified productivity projects responsible for savings in excess of $250,000.
  • Captured $10 Million in new business by establishing near neighbor product categories.


Bachelor of Science in Behavioral Psychology, New York Institute of Technology, Old Westbury, NY.


Lean Six Sigma Green Belt, Quality Improvement Partners, LLC
Leadership Development Program, UNC Kenan-Flagler Business School
Watershed Negotiating I & II, Watershed Associates Inc.
Edit this sample using our resume builder.

What is your resume score?

Our resume checker compares your resume against the best resumes from our database. Scan your resume for issues and find out your resume score.
Score my resume now
Get a detailed resume review report Check how your resume score compares against the best Improve your CV with personalized tips

Related management resume samples

Business Development Manager Resume Example
Business Development Manager Resume Example
Store Owner Resume Example
Store Owner Resume Example
CMO Resume Example
CMO Resume Example

Related management cover letter samples

Team Leader Cover Letter Example
Team Leader Cover Letter Example
Front Desk Manager Cover Letter Example
Front Desk Manager Cover Letter Example
Hospice Administrator Cover Letter Template
Hospice Administrator Cover Letter Template

Let your resume do the work.

Join 2,000,000+ job seekers worldwide and get hired faster with your best resume yet.

Sign Up
Learn to write a great resume that will get you invited to more job interviews.