How to write a jaw-dropping marketing cover letter

Marketing is a vast industry that services all types of businesses and entrepreneurs to help build brand awareness and drive sales. As a marketing professional, you need a well-written cover letter that impresses employers with your skills and dedication to the field.

In this guide, we cover the five key steps to writing an excellent marketing cover letter. Continue reading to learn more about:

Designing a visually appealing marketing cover letter header
Personalizing the greeting and content of your cover letter
Crafting an eye-catching marketing cover letter introduction
Highlighting your professional value by describing skills and achievements
Concluding your marketing cover letter with an effective closing statement

1. How to design a visually appealing marketing cover letter header

As a marketer, you know that the visual appearance of your marketing materials matters arguably just as much as the content itself.

The same is true for a cover letter — to immediately attract a reader’s attention, you need to first give your cover letter visual appeal.

This is accomplished through the creation of a cover letter header that both provides a visual structure and lists all of your vital identifying information so that it is easy for employers to find.

A good marketing cover letter header should include:

Your name and professional title
Your professional contact information
The name and address of the company you are applying to

Here is an example of a well-formatted marketing cover letter header

Jane Smith, Professional Marketer
(123) 456-7890 | janesmith@email.com | linkedin.com/in/jane-smith

To: Full Circle Media Solutions
Marketing Department
1234 Street Address
Naples, FL

2. How to personalize the greeting and content of your cover letter

Personalizing a cover letter is a crucial step in any cover letter writing process.

Put simply, the process of personalization involves making a cover letter as specific as possible to each employer. This requires you to research the employer to find essential information that you can reference throughout your letter, such as the company’s values, goals, or projects.

Additionally, during your research, you should try to discover which staff member at a specific company is in charge of hiring. Once you have uncovered this information, use it to create a personalized greeting that addresses this person by name.

Not only will this help your cover letter stand out from competing applicants but it also lets the reader know right off the bat that you have personalized your letter.

Here are 3 examples of personalized cover letter greetings

Dear Head Marketer Jackson Lily,
Dear Mr. Jackson Lily,
Dear Mr. Jackson Lily & the Marketing Team,

3. How to craft an eye-catching marketing cover letter introduction

After completing your research and gathering the necessary information to personalize your cover letter, your next key step is to write an eye-catching introduction.

In your header, you already briefly introduced yourself with your name and contact information. As such, you should omit this information from your introduction and dive straight into what makes you a great candidate for the position.

A strong cover letter introduction should include:

A brief overview of your professional history and goals
A statement on why you are enthusiastic about applying to this company
Any specialized areas of expertise you possess (digital marketing, content marketing, SEO, etc.)

Here is an example of a strong introduction from a marketing cover letter

Dear Head Marketer Jackson Lily,

I am a marketing professional with 6+ years of experience working in digital and social media marketing. As an advocate for the power of social media, I am seeking a position that enables me to apply my marketing skills through many different social channels. Given that your company is focused entirely on social media management, I know my skill set and dedication to the field can provide you and your clients with the marketing results you desire.

4. How to highlight your best marketing skills and achievements

With your introduction finished, your next step is to provide a more in-depth look into the specific skills and achievements that qualify you for the position.

When describing skills, achievements, and other qualifications, it is of the utmost importance to prioritize relevance and brevity. The qualifications you describe should be easy to relate back to the needs of the employer and kept concise enough that the employer can easily skim through your letter.

Here are 6 examples of skills to describe in a marketing cover letter

Clear verbal and written communication
Creativity
Collaboration
Search engine optimization (SEO)
Content strategy
Data analysis

Here is an example of how to describe an accomplishment in a marketing cover letter

As a junior marketer at my former employer, one of my key responsibilities was writing content for and managing the blogs of three different clients. After improving the quality of the content on these blogs, my marketing efforts helped to increase the client’s web traffic by more than 40%, resulting in a 15% increase in lead generation.

5. How to end your marketing cover letter with an effective closing statement

The last and final step to writing a great marketing cover letter is to craft an effective conclusion.

In a closing statement for a cover letter, you should include the following key information:

The best times, days, and methods for contacting you
When you expect to hear back from the employer
How and when you plan to follow up if you do not hear back by your requested time
A formal sign-off

Here is an example of an effective conclusion from a marketing cover letter

I am deeply grateful that you have taken the time to review my application and read my cover letter. As a dedicated marketer, I know I can bring the right level of professionalism and creativity that your team needs. I hope to hear from you within the upcoming week and can be best reached Monday through Friday from 7 a.m. to 5 p.m at (123) 456-7890.

If I have not heard back by the following Friday morning, I plan to give you a call at that time.

Best Regards,

[Applicant Name]

Published on March 7, 2023

Julia Gergelova

Resume Writer

Julia is a professional writer, translator and graphic designer. She holds degrees in translation and interpretation, and has international work experience from a number of different countries in Europe as well as China and Panama. Julia formerly taught academic writing and as a graphic designer contributed to outlets such as The Business of Business. She has a passion for lifelong learning and good coffee.