Senior Marketing Analyst CV Example

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Senior Marketing Analyst CV Example (Text version)

Ryan Adams

Address: 9999, 99999, Zagreb
Date of birth: 1999-19-09
Email address:
Phone number: 999-999-999


I am a Google Ad Academy partner (certified in Search, Display, Fundamentals and Digital Sales), member of the Croatian Association for Public Relations (HUOJ), with high-level analytical skills, equally driven and helpful in team or solo projects, with experience in team management, skilled in neuromarketing and consumer psychology, as well as a creative content creator.

Work experience

10/2017 - present, Account Manager, Degordian, Zagreb, Croatia

Working as a Performance Account Manager for the biggest full-service digital agency in Croatia. The core of my duties are in running the Performance advertising team, new Client acquisition and Client servicing, as well as creating an entire annual strategic performance plan for the development of the agency. Alongside these tasks I'm also in charge of leading and mentoring a team of colleagues, presenting our services on conferences and workshops, as well as regular reporting on all faucets of digital campaigns under my supervision.

05/2017 - 07/2017, Community Manger, Tau On Line, Zagreb, Croatia

Worked as a Community Manager for all social media and analytics accounts for Croatia's leading online employment solution MojPosao.

06/2014 - 11/2016, Account Manager / CTO, Promosapiens, Zagreb, Croatia

Worked as a second-in-command to the CEO of the first neuromarketing agency in Croatia, specialised in digital marketing and consumer psychology. My starting position was that of an Account Manager (with a specialisation in Facebook and Instagram advertising).

12/2013 - 06/2014, Brand Manager, Studio Moderna, Zagreb, Croatia

Worked as a Brand Manager for the digital marketing division of two brands (clothing & kitchen appliances).

09/2010 - 06/2013, Public Relations Officer / Editor-in-chief, Zagreb Global Group LLC / Objektiv, New York / Zagreb, USA / Croatia

Freelanced on Public Relations and Marketing for an overseas employer with an aim to improve branding of a Croatian local tie brand. During the same time, worked as an investigative journalist and Editor-in-chief for a local political magazine called "Objektiv".

04/2008 - 09/2010, Journalist / Digital Project Manager, IMR agency, Zagreb, Croatia

Freelanced as a Journalist and Digital Project Manager in a media publishing agency.


10/2007 - 10/2012, Public Relations / Communications, Faculty of Political Science, Zagreb, Croatia
10/2004 - 10/2006, Engineering associate, Riteh (Rijeka Technical College), Rijeka, Croatia

I transferred from this college as I found myself primarily interested in the communications and marketing field, as well as getting a job opportunity in another city at the time.


Marketing & PR
Traditional Marketing
Digital Marketing
Consumer Psychology
Influencer Marketing
Crisis Communication
Market Research
Project Management
ICT skills
Microsoft Office
Adobe Photoshop
Facebook advertising
Google advertising
SEO/Website optimization (UX)
Other online proficiencies (CRM, CMS, Project management tools, data search, web plugins, SaaS...)
Croatian / Bosnian / Serbian
Other skills


11/2016, Google Ad Academy, Google

Certified for Google Search, Display, AdWords Fundamentals, and Digital Sales (recurring re-certification on a mostly yearly basis - depending on the certificate).


11/2018, How to add to an ad or "Why Performance marketing isn't boring", Degordian Education Hub
09/2018, The core of Performance marketing or "How to sell really well!", Degordian Education Hub

A blog post I wrote on the basics of Performance marketing; what's important to consider and know wether you're a Client or an Agency marketer.

05/2018, Digital marketing and the real estate market, Croatian Chamber of Commerce

A presentation (in Croatian) that I held in front of an audience of 400 real estate experts regarding the RACE advertising model, the basics of how to perceive the market, and increase their digital presence.


Ability to learn from mistakes
Building teams
Business storytelling
Giving feedback
Public speaking
Strategic planning
Position Overview:

Senior Marketing Analyst

Senior Marketing Analysts direct and implement strategies for the selling, advertising, and general market placement of a firm’s products and services. They usually hold a senior executive position and make decisions which directly affect all aspects of a company’s financial health, meaning they carry a really large amount of responsibility. Daily tasks include supporting marketing campaigns through data mining and analysis, coordinating with departments to optimize consumer experience, analyzing consumer behavior and producing predictive models, and developing statistical models to support marketing goals. These professionals have to resilient and have great communication and statistical skills to perform well. 

Company Overview:

AUTO1 Group is a leading digital automotive platform based in European countries. By connecting buyers and sellers from across the continent, private customers and professional partners are able to trade seamlessly. Workers’ accounts of working here praise the company’s start-up mentality and ambition, as well as a fun work environment. Points to consider when applying here may also be the fact that due to still growing, the company does not provide salaries or benefits that may be as adequate compared to competitors. Still, if you want to contribute to reap the opportunities which come from company growth, this is a good choice.

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How to write your Senior Marketing Analyst resume?

1. Demonstrate your “seniority”

Applying for a position which carries this amount of responsibility and the influence of a senior executive requires one to really show they are up to the task. Therefore, it is crucial you focus a substantial part of your resume on this. 

A good way to do this well is really going into the details of what you did in your previous job posts. Highlight any of your successes and achievements which could be noteworthy and also be sure to point out you’ve been working for a long time to signal you have the experience worthy of an executive. Anything else that furthers your credibility like an impressive university diploma or academic publication can also go a long way.

Senior Marketing Analyst Publications Example

  • How to add to an ad or “Why Performance marketing isn’t boring” / Degordian Education Hub (11/2018)

  • The core of Performance marketing or “How to sell really well” / Degordian Education Hub (09/2018)

  • A blog post I wrote on the basics of Performance marketing; what’s important to consider and know whether you’re a Client or an Agency marketer / Degordian Education Hub

2. Highlight the most important information 

With a resume that requires you to provide a lot of information and submit a lot of evidence about your capability, it is easy for a reader to quickly get lost and then not recall all the things you want them to remember. This is why you should try to summarize all the things you want to remain in their heads.

Creating a small profile section, like in this resume sample, where you outline all the crucial information to your professional background can be very helpful both in having information stick to the reader and making them actively look for it in upcoming sections of the resume.

Senior Marketing Analyst Publications Example

  • "I am a Google Ad Academy Partner (certified in Search, Display, Fundamentals, and Digital Sales), member of the Croatian Association for Public Relations (HUOI), with high-level analytical skills, equally driven and helpful in team or solo projects, with experience in team management, skilled in neuromarketing and consumer psychology, as well as a creative creator."

3. Use language which conveys expertise

Generally following the central theme of this resume, you want to use language and words which trigger good responses in the minds of the reader or recruiter. Language will please someone who is an expert in the field of marketing will get you the attention and “wow” factor that help one become remembered in the selection process. It is also important that you remember there is a fine line between using expert terminology efficiently and using it to a degree that is actually harmful to the resume. Do not sacrifice clarity and efficiency in conveying your message just to sound smart.

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