How to build a professional advertising manager cover letter

Advertising managers oversee entire advertising or marketing campaigns, helping to ensure the funds a business budgets for advertising is put to good use. To land a job as an advertising manager, you need a well-written cover letter that shows off your professional talents and prowess in the field.

In this guide, we will teach you 5 key steps for writing an advertising manager cover letter. Keep reading to learn all about:

  • How to create an advertising manager header & headline
  • Ways to tailor your advertising manager cover letter
  • What to write to craft a great advertising manager introduction
  • How to describe your best qualifications as an advertising manager
  • Which key details to include in your cover letter conclusion

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1. How to create an advertising manager header & headline

When you write a cover letter as an advertising manager, you should consider how you structure an advertisement. It should have a compelling headline, as well as an informative header that prominently lists the applicant’s name before all other information.

In your cover letter header, you should include:

  • Your name and professional title
  • Your professional contact information
  • The name of the company you are applying to
  • The address of the company (especially important if the company has more than one location)

Here is an example of a well-formatted advertising manager header

Mary Green, Advertising Manager
(123) 456-7890 | marygreen@email.com | linkedin.com/in/mary-green

To: Kaltain Advertising Solutions
Management Department
1234 Street Address
Chattanooga, TN 37405

With your header in place, you can move on to writing your cover letter headline. The purpose of this title statement is to compel the employer to read further, and should include:

  • A keyword related to the position
  • An eye-catching number or trigger word
  • A powerful adjective or verb
  • A promise to the employer that the letter is exclusively for them

Here is an example of a strong headline from an advertising manager's cover letter, followed by a quick explanation of its main parts

My 3 Best Skills as an Advertising Manager & How They Can Benefit Both Your Company and Clients

Trigger Word/Number: 3 Skills
Keyword: Advertising Manager
Adjective/Verb: Best, Benefit
Promise: Both Your Company and Clients

2. How to effectively tailor your advertising manager cover letter

As you write your advertising manager cover letter, it is important to find all the ways in which you can tailor the content of your letter to the specific job you are applying for.

Before you can write the actual body text of the letter, however, you must research the company and uncover key information you can use and reference in your letter. This information can include:

  • What the company’s style and approach to advertising is
  • Where the company may lack talented professionals (& how you can fill in these gaps)
  • Who at the company is most likely to read and review your cover letter

This last bit of information is used to create a personalized greeting — a type of greeting that addresses a specific person by name and lets the employer know that your cover letter is tailored for them.

Here are 3 examples of personalized cover letter greetings

  • Dear Head Manager Jane Doe,
  • Dear Mrs. Jane Doe,
  • Dear Mrs. Jane Doe & the Advertising Team,

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3. What to craft a great advertising manager introduction

Once you have your header, headline, and personalized greeting in place, you can finally begin writing the introduction of your cover letter.

To make your introduction as effective as possible, make sure to include:

  • A brief overview of your professional history (years of experience, specializations, etc.)
  • A statement on why you are enthusiastic about applying to this company
  • A mutual acquaintance (when possible)

Pro Tip: Mutual acquaintances are a power move to include in a cover letter, as they establish immediate trust with the employer. To gain a mutual acquaintance, work to expand your professional network in your field and community. LinkedIn is a great online tool and platform for professional networking.

Here is an example of a great introduction from an advertising manager's cover letter

Dear Head Manager Jane Doe,

I am an advertising manager with over 7 years of experience working in video and content marketing. As an award-winning advertisement agency, your company stands out as an excellent place to work. Plus, the needs listed in your job posting match my skill set perfectly. My former professor, Dr. Luke Miller, is a professional partner of your company and recommended I reach out to you specifically regarding this position.

4. How to describe your best qualifications as an advertising manager

Next up are the remaining body paragraphs of your cover letter, where you will describe your key skills, accomplishments, and professional qualifications for the job you are applying to.

When describing these qualifications, avoid vagueness at all costs and ensure the information you include is relevant, contextual, and quantifiable. This will make these details far more valuable and insightful to employers, boosting your chances of receiving a callback.

Here are 6 examples of advertising management skills to describe in a cover letter

  • Directing and collaborating with a team
  • Developing brand-specific campaigns
  • Knowledge of current advertising trends
  • Exceptional persuasive abilities
  • Performing market research
  • Creativity

Here is an example of how to describe an accomplishment in an advertising manager cover letter

As the advertisement manager at [Former Employer], I developed the ad campaigns for more than 10 product releases, resulting in more than $2 million in average launch day sales. Additionally, I focused on building greater brand awareness through social media and raised the company’s online following from less than 1,000 to over 200,000 in 3 months.

5. Which key details to include in your cover letter conclusion

The final step to writing your advertising management cover letter is to craft a persuasive conclusion that convinces the employer to contact you.

In this conclusion, offer the employer key details such as:

  • An enthusiastic sentence saying you are looking forward to hearing from them
  • How and when you can best be contacted
  • An additional sentence stating you will follow up, including how and when
  • A formal sign-off

Here is an example of a strong conclusion from an advertising manager's cover letter

If given this opportunity, I am certain I will bring great success to your firm. I am eager to speak with you directly and am available to meet any day of the week between 9 a.m. to 4 p.m. The best way to reach me is by calling me at (123) 456-7890. I hope to hear from you by next Tuesday afternoon and plan to follow up at that time if I have not. 

Best Regards,

[Applicant Name]

If you have ever wondered how a cover letter differs from a resume, this article will tell you everything about the key differences between the two.

Published on Aug. 25, 2022

Julia is a professional writer, translator and graphic designer. She holds degrees in translation and interpretation, and has international work experience from a number of different countries in Europe as well as China and Panama. Julia formerly taught academic writing and as a graphic designer contributed to outlets such as The Business of Business. She has a passion for lifelong learning and good coffee.

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