Useful tips for writing a great marketing assistant resume

As a marketing assistant, you learn the ropes of marketing and familiarize yourself with the different tasks a marketing professional handles on a daily basis.

Marketing assistants usually perform a wide variety of tasks — from assisting with market research, content writing, helping with marketing campaigns, to writing reports and assisting with presentations or other administrative tasks.

Therefore, in your marketing assistant resume, you should demonstrate your marketing knowledge, digital and writing skills, together with excellent communication skills.

Following three tips will help you do that.

1. Include specific marketing skills

Your marketing assistant resume should contain job-specific keywords that are relevant to the position. This should be done throughout your whole resume, but most importantly in the skills section .

The best way to highlight your marketing skills is to list specific tools and programs that you’ve experience using — these are so-called hard skills.

In case the job ad asks for a marketing tool that you’re not familiar with, simply list a similar program that you know.

Then mix it with some relevant marketing soft skills.

Here’s a short list of hard and soft skills that any good marketing assistant resume includes:

Best hard skills for your marketing assistant resume

  • Content writing
  • Social media marketing
  • Email marketing
  • Mailchimp
  • ActiveCampaign
  • Google Analytics
  • SEMRush
  • Ahrefs
  • WordPress
  • Hubspot Marketing
  • Search engine optimization (SEO)
  • Customer relationship management (CRM)
  • CRM system (e.g. Microsoft Dynamics 365)

Best soft skills to put on a marketing assistant resume

  • Analytical skills
  • Multitasking
  • Time management
  • Creativity
  • Communication
  • Team player
  • Organisational skills — a must for any assistant

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2. Quantify your achievements as a marketing assistant

The great news is that in marketing, you’re using multiple tools and analytics that measure your work. Therefore, you can easily add numbers to your resume and make it more appealing to hiring managers.

In your work experience descriptions, include industry-specific metrics, such as:

  • Number of followers
  • Number of readers
  • Engagement on social media
  • Conversions
  • Rankings
  • Number of survey participants
  • Number of ads
  • Number of marketing campaigns
  • Number of articleswhitepapersebooks
  • Increased revenue

Then you’ll end up with something like this:

Marketing assistant work experience section resume example

  • Developed and implemented a new, successful email marketing campaign which increased the client base by 40% within 2 years.
  • Created and designed over 50 banner advertisements.
  • Started a company’s LinkedIn Group called “Successful Resume Examples” that now has over 200 active members.

3. Boost your resume with marketing courses and certificates

Of course, you don’t have to be certified to become a marketing assistant. But having marketing certificates is a great way to support your claims from the skills resume section. Or to quickly boost your skill set in a specific area without spending months on it in a job.

Here are top 5 marketing assistant certifications to include on your resume:

  1. Google Digital Garage: Fundamentals of Digital Marketing
  2. Google Analytics Academy
  3. Hubspot Content Marketing Course
  4. Ahrefs Certification Course
  5. Facebook Social Media Marketing Professional Certificate

In case you don’t have any marketing course or certificate yet, you can also have a look at websites like Udemy, EdX, Coursera, or Udacity where you’ll find plenty of marketing online courses that can be finished in little time.

And how to include those courses and certificates on your resume?

Either include them on your resume in the education section or in a separate section called “Courses & Certificates” (if you have more of them).

List your certificates in reverse chronological order, beginning with the most recent one. Don’t forget to include:

  • Name of the certification
  • Authority
  • URL or code
  • Any relevant dates

You can even explain each certificate in more detail, saying what knowledge you’ve gained.

A journalist by trade, a writer by fate. Nikoleta went from writing for media outlets to exploring the world of content creation with Kickresume and helping people get closer to the job of their dreams. Her insights and career guides have been published by The Female Lead, College Recruiter, and ISIC, among others. When she’s not writing or (enthusiastically) pestering people with questions, you can find her traveling or sipping on a cup of coffee.

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