Develop, implement, track and optimize digital marketing campaigns through email, web, social media, and social media advertising.

Create strategy to drive qualified traffic to E-commerce sites through various channels including email, advertising campaigns, and social media campaigns. Create email strategies that fit within client’s overall digital strategy.

Manage a team of junior digital marketing assistants.

Analyze and report on campaign results and customer behavior to identify actionable opportunities to increase sales, improve customer acquisition and improve engagement. 

Develop a content calendar and schedule content for client.

Established KPIs and configured reports to measure campaign results then recommended methods to increase conversion rates, reduce opt-outs, etc. 

Developed and executed A/B tests via email to maximize conversions. 

Created content calendars and scheduled content for client channels including email and social; measured and optimized campaigns.

Developed content for paid campaigns and ensured all visual and copy were concise, compelling, and on-brand.

Surpassed monthly sales quota & new customer penetration.

Created & executed online marketing strategies with engaging content to gain more clients.

Dec 2015: Set record for lead generation as new hire. Generated 30 leads.

Planned and executed events to generate leads.

Experience in managing leads through Salesforce.

MVP of SolarCity Sales training class.

Managed relationships across internal and client teams to maintain open communication and ensure all projects were running efficiently. Developed project plans and schedules, accounting for all tracks of work and budgets.

Produced content for all client social channels and managed Facebook & LinkedIn advertising for various accounts.

Developed and launched online campaigns for clients.

Managed interns and 1099 staff hours directly related to planned budgets.

Project managed website design/redesign, landing page implementation, video production, casting calls, photography shoots and talent/model searches for various clients.

Worked cross functionally as an account manager to oversee development of an agency-owned website with mircosites.

Utilized all types of media (digital display, traditional, social, PPC search, etc.) to plan integrated marketing campaigns.

Created engaging content and posted content across social media platforms using multimedia, including video, images and written updates.

Producer & fitness instructor of the Young&Fit DVD & in-class program to help fight the childhood obesity epidemic.

·Built & deployed marketing strategies, design of collateral materials and social media content

Pitched and sold fitness DVD's to 13 Wegmans retailers (30th on the 2017 Supermarket News list of the Top 75 Supermarkets based on sales volume).

Coordinated, planned & executed promotional events with a team of fifteen teenagers that worked the events.

Facilitated & organized weekly classes at dance studios, yoga studios and gyms.

Major: New Media Marketing Minor: Public Relations

Cumulative GPA: 3.5/4.0, Member of the National Society of Collegiate Scholars, Deans List

·Women in Business President, McNair Scholar, RIT Higher Education Fellowship program sponsored by Student Affairs, Alpha Sigma Lambda Honorary Society, Alpha Phi Omega Fraternity and Alpha Xi Delta Sorority