How to build a professional Salesforce administrator cover letter

Salesforce is a cloud-based software platform that sales departments in all industries rely on to find prospects, close deals, and more as efficiently as possible.

To make the most of Salesforce, businesses of all kinds hire Salesforce administrators to ensure the platform is designed and managed for their exact needs.

To earn a job as a Salesforce admin, you must write a cover letter that highlights your key qualifications and expertise in working with the platform. 

In this guide, we discuss all the necessary components that make up a great Salesforce administrator cover letter. Keep reading to learn about:

  • Crafting a visually appealing header and headline
  • Personalizing your cover letter for each employer you reach out to
  • Creating the most compelling cover letter introduction possible
  • Showcasing your professional value as a Salesforce administrator
  • Finishing your Salesforce administrator cover letter effectively

1. Craft a visually appealing Salesforce administrator cover letter header and headline

As you begin to write your Salesforce cover letter, ask yourself one question — does visual appeal matter when writing a professional cover letter?

The answer is, of course, yes! Visual appeal helps to give your letter a clear visual flow, structure, and sense of professionalism.

But how do you achieve this visual appeal?

For starters, you need a well-formatted header that makes it clear to the employer who you are and how they can contact you.

Here is an example of a well-formatted Salesforce administrator cover letter header

Jake Statham, Salesforce Administrator
(123) 456-7890 | jakestatham@email.com | linkedin.com/in/jake-statham

To: McKenzie Sales & Marketing, Inc.
1234 Street Address
Orlando, FL 32801

The next key element that helps to give your cover letter visual appeal is a headline.

Headlines are similar to book titles — they are short, concise statements that preview the key information that is to come in the letter.

To write a cover letter headline, you should always use a keyword related to the position, an eye-catching number or trigger word, a powerful adjective or verb, and a promise to the employer that the letter is exclusively for them.

Here is an example of a great headline from a Salesforce administrator cover letter

My Top 3 Skills as a Salesforce Admin & How These Skills Will Boost Your Productivity and Revenues

Trigger Word/Number: 3 Skills
Keyword: Salesforce Admin
Adjective/Verb: Top, Boost
Promise: Your Productivity and Revenues

2. Personalize your Salesforce administrator cover letter for each employer you reach out to

Along with ensuring your cover letter has visual appeal, you should also give it personal appeal as well.

Personalization refers to a process in which you make your cover letter as relevant to each individual employer as possible. To do this, you should reference specific details about the employer and their company throughout the letter, such as the company’s values or current projects they are involved in.

Additionally, you should research who at the company is most likely responsible for reading and reviewing job applications, addressing your letter to this person via a personalized greeting.

Here are 3 examples of personalized cover letter greetings

  • Dear Hiring Manager Leon Smithson,
  • Dear Mr. Leon Smithson,
  • Dear Salesforce Lead Leonard McKamey,

3. Create the most compelling Salesforce administrator cover letter introduction possible

Now that your cover letter is visually structured, you can begin writing the actual body text of the letter.

The first paragraph you will write is your introduction. Here, you must include key information that conveys to the employer exactly why you want to work for them and what makes you the perfect candidate for the role.

This may include:

  • A brief overview of your professional history, specializations, and goals
  • A statement on why you are enthusiastic about applying to this company
  • A mutual acquaintance you share with the company (when possible, including a mutual acquaintance can be a major power move that establishes trust, rapport, and reputability)

Here is an example of a compelling introduction from a Salesforce administrator’s cover letter

Dear Hiring Manager Leon Smithson,

I am a Salesforce administrator with 5+ years of experience implementing and managing the Salesforce platform for corporate-level sales departments. With a specialized background in financial technology, I have the skills needed to employ Salesforce for your company’s FinTech needs. My former manager, Mr. Harold Potter, is now a C-level executive at your company and can speak to my great expertise and skill in working with Salesforce.

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4. Showcase your professional value as a Salesforce administrator

Unlike other sales industry positions, a Salesforce administrator role requires deep knowledge of technology and software alongside sales skills.

To show employers you have what it takes to be effective in this role, you must describe your skills and accomplishments as a Salesforce administrator in detail.

As you do, make sure the information you include is highly relevant and specific to the position. Every sentence you type should convince the employer more and more of why you are the ideal candidate for the role and why they should choose you over all other applicants.

Here are 6 skills to describe in a Salesforce administrator cover letter

  • Knowledge of Salesforce systems and procedures
  • Salesforce platform implementation
  • API integrations
  • Managing Salesforce roles
  • Training sales team on how to use Salesforce
  • Creating Salesforce workflows

Here is an example of how to describe an accomplishment in a cover letter

As a Salesforce administrator at [Former Employer], one of my key responsibilities was to run daily data backups and security checks for all sales data. Thanks to my commitment and thoroughness, I was able to reduce data breaches by 55% and data losses due to improper backups by more than 70%.

5. Finish your Salesforce administrator cover letter effectively

The final step to writing a cover letter as a Salesforce administrator is to create an effective conclusion.

This conclusion should not only encourage the employer to get in touch with you quickly but also let them know the best time, days, and methods for doing so.

Additionally, make sure to show your respects by including a formal sign-off.

Here is an example of an effective conclusion from a Salesforce administrator cover letter

If given the opportunity to join your team, I guarantee my skills as a Salesforce administrator will greatly benefit both your staff and clients. I eagerly await your call and can be best reached any time between the hours of 8 a.m. to 3 p.m. Tuesday through Saturday. I do plan to reach back out next Friday to follow up if I have not yet heard from you.

With Sincerity,

[Applicant Name]

If you have ever wondered how a cover letter differs from a resume, this article will tell you everything about the key differences between the two.

Published on Oct. 21, 2022

A journalist by trade, a writer by fate. Nikoleta went from writing for media outlets to exploring the world of content creation with Kickresume and helping people get closer to the job of their dreams. Her insights and career guides have been published by The Female Lead, College Recruiter, and ISIC, among others. When she’s not writing or (enthusiastically) pestering people with questions, you can find her traveling or sipping on a cup of coffee.

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