How to build a top-notch sales representative resume
As a sales representative, you play a vital role across various industries, serving as the bridge between businesses and customers. You excel at cultivating relationships, embodying the essence of a company's brand, and showcasing its products in a positive light.
But if you're ready to take your sales game to the next level, you'll need a well-written resume that showcases your best examples of work experience, key skills, and educational credentials.
From crafting an impressive summary that hooks employers to highlighting your sales achievements with finesse, we've got you covered.
Get ready to unlock your sales potential and land that coveted sales role with our essential steps for writing a a great sales rep resume resume. Keep reading to learn all about how to:
- Give your sales representative resume a strong format
- Write an attention-grabbing resume summary as a sales representative
- Choose your best skills as a sales representative to include in a resume
- Describe your work experience as a sales representative effectively
- Include a concise section with your educational background as a sales rep
1. Give your sales representative resume a strong format
Before you even begin to write your sales representative resume, the first step to take is to choose what format to write your resume in.
In general, the two main types of resume formats are the reverse-chronological (RC) resume and the functional resume. An RC resume focuses on work experience, while a functional resume focuses instead on education, skills, and unpaid experience (volunteering, internships, etc.).
RC resumes are the standard format expected by most employers. However, if you lack work experience as a sales representative, a functional format allows you to show off your training, education, or other credentials.
There is also a third format called the hybrid resume that spreads the focus of the document out evenly between all sections. This is a good choice for those who have large gaps in their work history or those who have work experience but are changing career paths.
No matter which format you opt for, any resume you write will need a visually appealing header that includes all your necessary professional information.
Here is an example of a well-formated sales representative resume header
Mary Joe, Sales Representative
(123) 456-7890 | firstname.lastname@example.org | linked.com/in/mary-joe
2. Write an attention-grabbing resume summary as a sales representative
After formatting your sales representative resume in the way that works best for your needs, your next step is to write an attention-grabbing resume summary.
Remember that in order to nail your resume summary, you should:
Highlight your sales expertise: Begin your resume summary by emphasizing your extensive experience in sales, showcasing your proven track record of exceeding targets and driving revenue growth.
Showcase your customer-centric approach: Demonstrate your ability to build strong relationships with clients, emphasizing your exceptional communication and interpersonal skills. Mention your customer service achievements and your dedication to delivering outstanding results.
Emphasize your product knowledge: Showcase your deep understanding of the products or services you have sold in the past. Highlight any specialized knowledge or certifications that demonstrate your expertise in your industry.
Quantify your achievements: Incorporate specific numbers and metrics to quantify your sales successes. For example, mention the percentage increase in sales revenue, the number of new clients acquired, or the size of deals closed to provide concrete evidence of your accomplishments.
Tailor your summary to the job description: Customize your resume summary to align with the specific requirements of the sales representative role you are applying for. Use keywords and phrases from the job description to demonstrate your fit and understanding of the position.
Convey your enthusiasm and motivation: Express your passion for sales and your drive to excel in a competitive environment. Showcase your ability to overcome challenges, adapt to changing market dynamics, and consistently deliver results.
Here's an example of a well-written sales representative resume summary
Experienced sales representative with a proven track record of driving revenue growth and exceeding sales targets. Known for building strong relationships with clients through exceptional communication and interpersonal skills. Deep understanding of the telecommunications industry, with a focus on delivering innovative solutions to meet customer needs. Consistently achieved a 20% increase in sales revenue year over year and successfully closed high-value deals with Fortune 500 companies. Passionate about sales and motivated to surpass expectations in a dynamic and competitive environment. Ready to leverage my expertise and drive to propel your sales team to new heights.
3. Choose your best skills as a sales representative to include in a resume
Next up, you will decide which skills you possess as a sales representative are the best to include on your resume. You should always include a selection of both technical and interpersonal skills, as this shows the employer you are a well-rounded professional.
When including skills on a resume, you can use them in one of two ways — either as a list to be included in a sidebar or as descriptors to use within your work experience section.
Generally speaking, technical skills are better for creating a list, while interpersonal skills are better for using as descriptors.
Here are 5 examples of technical sales representative skills to include on a resume
- Generating and nurturing leads
- Preparing sales reports
- Negotiating sales contracts
- Proficiency with sales software (salesforce, CRM technology, etc.)
- Creating sales presentations
Here are 5 examples of interpersonal sales representative skills to include on a resume
- Exemplary customer service
- Strong written and verbal communication
- Promptness and time management
4. Describe your work experience as a sales representative effectively
As you begin writing your work experience section — likely the largest section on your resume if you are using an RC resume format — it is important to know how to effectively describe your past experiences.
Along with using bullet points to visually organize the information on your resume, you should also include as many quantifiable details as possible, such as specific sales numbers that show an impressive ability for meeting sales goals.
Here is an example of an effective work experience entry from a sales representative resume
Sales Representative at Mega Window Solutions
Fort Collins, CO
January 2019 to January 2022
- Exceeded sales goals by an average of 15% every quarter.
- Maintained a 99% accuracy rate when answering key technical questions from clients regarding the installation and maintenance of products.
- Closed deals with more than 25 new customers annually.
5. Include a concise section with your educational background as a sales rep
To finish up your sales representative resume, you must list your educational credentials.
As a sales rep, you may have gone to school to earn a degree, or you may have learned through on-site training in different jobs. Regardless of how you came to be on this career path, you should always list your highest level of education on your resume.
Here is an example of a well-crafted education section on a sales representative resume
B.S. in Communications
Appalachian State University
- Major: Customer Communications & Communications Management
- Graduated: 2017
6. Select relevant extra sections to make your sales representative resume shine
In a competitive job market, it's crucial to make your sales representative resume stand out from the crowd. One effective way to achieve this is by including relevant extra sections that showcase your unique qualifications and experiences.
These additional sections not only provide more depth and context to your skills but also demonstrate your commitment to professional growth and development.
By incorporating extra sections, such as certifications, professional affiliations, or volunteer work, you can highlight your expertise, industry knowledge, and versatility. For example, certifications like Salesforce CRM or Dale Carnegie Sales Training can demonstrate your commitment to mastering sales techniques and staying updated with industry trends.
Here's an example of how to properly list an extra section on a sales representative resume
- Salesforce Certified Sales Professional: Demonstrates proficiency in utilizing Salesforce CRM to manage leads, track sales activities, and analyze customer data effectively.
- HubSpot Inbound Sales Certification: Validates expertise in inbound sales methodologies, including lead nurturing, prospect engagement, and closing techniques.
- Google Analytics Individual Qualification (IQ): Highlights proficiency in leveraging Google Analytics to analyze website traffic, user behavior, and conversion metrics, enabling data-driven sales strategies.