Marketing Manager, Account Manager Resume Sample

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Marketing Manager, Account Manager Resume Sample (Full Text Version)

Scott Bear

Address: 2443 Henry Avenue, V4N 2R1, Port Coquitlam, BC
Date of birth: 1983-03-09
Email address: hello@kickresume.com
Phone number: 999-999-9999
Web: www.kickresume.com/scott

Profile

Starting from a web development background, I have now moved into traditional and digital marketing. I have a wide variety of skills, including web development, traditional marketing, digital marketing, communications and project management. This combination of skills gives me a unique understanding of the opportunities available to all stakeholders.

Work experience

05/2011 - present, Marketing Manager, Sprott Shaw College, Burnaby, BC
  • Implementation and management of media advertising, including TV, radio, print, transit and digital ads with over 25 vendors
  • Digital brand manager for all web and social media channels; increased Facebook followers from 100 to 7000
  • Management of marketing budget and invoicing across 13 locations in BC with a $2,000,000+ budget
  • Project manager for multiple major website redesigns, increasing new users by 21% and reducing bounce rate by 6%
  • Introduced digital marketing strategies, increased leads from 60% traditional sources to 80% online sources
05/2010 - 05/2011, National Online Account Manager, Black Press Newspapers, Surrey, BC
  • New position responsible for online advertising sales to major national, regional and agency accounts
  • Developed online strategies and made presentations to agencies in Vancouver and Toronto
  • First sales manager to use Twitter and Facebook for lead generation
  • First sales manager to use a QR code on business cards

Education

11/2001 - 08/2003, Foundation Web Program, Art Institute of Vancouver, Burnaby, BC
  • First web development-related program at the campus
  • Included a significant graphic design component

Skills

Traditional Marketing
Television
Radio
Print
Publishing
Out-of-Home
PR/Media
Digital Marketing
Web Design
CM Systems
SEO
SEM
Display Ads
Web Analytics
Email Marketing
Video
Graphic Design

Certifications

02/2011, Hootsuite Certified Professional, Hootsuite Certification Program, http://learn.hootsuite.com/social-media-consultants/1285
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