How to build a professional content manager cover letter

Content managers are essential members of any marketing team, creating content that helps drive brand awareness and bring new potential customers into the fold. To earn a position as a content manager, you need not just a great portfolio but also a well-written cover letter that shows off both your talent and dedication to the content management industry.

In this guide, we cover five key steps for writing a cover letter as a content manager. Keep reading to learn all about how to:

  • Correctly format your content manager cover letter header
  • Create a personalized greeting for your content manager cover letter
  • Write a strong cover letter introduction that impresses employers
  • Showcase your best skills and qualifications as a content manager
  • Complete your content manager cover letter with an effective conclusion

1. Correctly format your content manager cover letter header

To begin writing your content manager cover letter, your first key task is to create a properly formatted header. Cover letter headers serve an important role in your letter, helping to create a sense of visual flow and organization.

Within your header, you should include the following key information:

  • Your name and professional title
  • Your professional contact information
  • The name of the company you are applying to
  • The department of the company you are applying to
  • The address of the company (when applicable)

Here is an example of a well-formatted content manager cover letter header

Mary Jane, Content Manager
(123) 456-7890 | |

To: Frankfurt Media Solutions
Content Management Department
1234 Street Address
San Francisco, CA

2. Create a personalized greeting for your content manager cover letter

Once you are happy with how your header looks, your next key step is to create a personalized greeting for your cover letter.

Creating a personalized greeting requires you to read up on the company before beginning to write. As you complete this research, look for useful details about the company that you can reference within your cover letter, such as:

  • The company’s values and goals
  • Current projects or major clients the company is involved with
  • Who at the company is responsible for hiring activities

This last detail is what you will use to create your personalized greeting. A personalized greeting should always address a specific person by name, letting them know the letter is tailored to them.

Here are 3 examples of personalized cover letter greetings

  • Dear Head Content Manager Sally Smith,
  • Dear Ms. Sally Smith,
  • Dear Hiring Manager John Doe,

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3. Write a strong content manager cover letter introduction

After adding your personalized greeting to your cover letter, you can now begin writing your introductory paragraph. In this introduction, you can skip over writing your name and contact information, as you have already listed this information in your header.

A strong cover letter introduction should include:

  • A brief summary of your professional life (years of experience, industry experience, etc.)
  • A statement on why you are enthusiastic about applying to this company
  • Specializations you possess in the field of content management

Here is an example of a strong introduction from a content manager’s cover letter

Dear Head Content Manager Sally Smith,

I am a content management professional with 4+ years of experience managing blogs and social media profiles for corporate clients in the financial industry. Given that your company specializes in financial marketing, I believe I can be an invaluable addition to your marketing team and help to enhance your content marketing and management services immensely.

4. Showcase your best skills and qualifications as a content manager

While your introduction focuses on your most notable qualifications, the remaining body paragraphs of your cover letter should offer a more in-depth look at these qualifications and other skills that make you a great candidate for the job.

Describing skills and accomplishments in a cover letter can be tricky, as you want to be as detailed as possible while still remaining concise.

To achieve this, the key is to prioritize relevancy — include skills and accomplishments that are highly relevant to the job you are applying for and do not need much explanation as to why you included them.

Here are 6 examples of content management skills to describe in a cover letter

  • Exceptional writing skills
  • Verbal and written communication
  • Collaboration and teamwork
  • Creative and critical thinking
  • Attention to detail
  • Marketing knowledge

Here is an example of how to describe an accomplishment in a content management cover letter

As a content manager at my previous employer, I was responsible for creating and distributing promotional materials via the company’s social media accounts. Resulting from the social media content campaigns I developed, the company experienced an incredible 55% increase in brand engagement on social media, as well as a nearly 20% increase in social media sales.

5. Complete your content manager cover letter with an effective conclusion

You have made it to the end of your content manager cover letter. Pat yourself on the back for all of your hard work but don’t hang up your writing tools just yet — you still have a conclusion to write.

To write an effective cover letter conclusion, make sure to include:

  • An enthusiastic sentence saying you are looking forward to hearing from them
  • How and when you can best be contacted
  • A formal sign-off

Here is an example of an effective conclusion from a content manager’s cover letter

It is with incredible excitement that I submit my application for your consideration. With my content management skills on your team, I believe we can accomplish great things. I am eager to discuss this opportunity more with you directly and can be best reached via phone call at (123) 456-7890. The best times to reach me are weekdays between the hours of 9 a.m. to 3 p.m.

Many Thanks,

[Applicant Name]

Published on March 9, 2023

Julia is a professional writer, translator and graphic designer. She holds degrees in translation and interpretation, and has international work experience from a number of different countries in Europe as well as China and Panama. Julia formerly taught academic writing and as a graphic designer contributed to outlets such as The Business of Business. She has a passion for lifelong learning and good coffee.

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