Content Marketing Associate CV Example

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Content Marketing Associate CV Example (Full Text Version)

Jenna Royall

Address: 99999, Dallas, Texas
Email address:
Phone number: 999-999-999
: Willing to relocate at personal expense for the right opportunity.


Creative and collaborative Marketing Manager with comprehensive experience spearheading company’s first-ever integrated, multi-channel digital marketing program. Passionate about content creation, writing, and relationship-building. Proven success developing and executing innovative marketing campaigns with the ability to switch from the creative side of marketing to the analytical side.

Vibrant and naturally engaging personality with a passion for creativity, communication, and music. Known for outgoing nature, colorful ideas, and positive vibes. 

Social Media

LinkedIn -
Personal Website -
Twitter -


04/2016 - 04/2018, Marketing Manager, EIA
  • Owned beginning-to-end content creation from idea to final production/programming across all digital platforms and ensured consistency in branding, format, & style
  • Promoted outstanding customers service and employed innovative strategies for building relationships with current & prospective clients, both online and in person
  • Created and monitored social media campaigns across all company channels (Facebook, Instagram, Twitter, LinkedIn)
  • Managed website via WordPress and produced new copy & web design concepts weekly
  • Worked closely with commercial sales team to report progress towards monthly revenue goals, share campaign analytics & key insights, and collaborate on marketing initiatives for generating new business opportunities and strengthening client relationships
  • Executed segmented & personalized email marketing campaigns throughout key moments of customer lifecycle and analyzed marketing analytics & metrics (34% average email open rate)
  • Tracked progress of business goals by measuring and tracking KPIs
  • Practiced basic SEO techniques to drive more website traffic & achieve page 1 Google rankings (260% increase in organic search), and maintained local search relevance
  • Initiated partnerships with local organizations to create co-branded campaigns and promotions to highlight community involvement
03/2015 - 09/2015, Social Business Development Representative, Spredfast, Austin, TX
  • Researched and identified industry leaders & influencers in the digital & social media space (enterprise, mid-market level companies) that could benefit from Spredfast’s social software platform 
  • Successfully developed, identified and secured all relevant sales opportunities, generating $460,840 in closed/won sales (within 6-month timeframe) 
  • Prospected and developed relationships with potential customers to qualify and penetrate accounts
  • Communicated the SaaS product offering to prospective clients via email, phone, and face-to-face visits
  • Managed pipeline of opportunities from existing and potential customers
  • Developed a variety of consultative skills to build and maintain long-term client relationships across all levels
  • Worked with sales team to achieve new business goals
  • Demonstrated extensive knowledge of social media space, technology, and industry trends
09/2012 - 02/2015, Campaign Manager, The Leukemia & Lymphoma Society, Austin, TX
  • Performed weekly phone calls, emails, and in-person meetings to recruit, acknowledge, & retain high-level donors, corporate executives, fundraisers, participants, & sponsors
  • Managed over 100 fundraising teams, including high-level executives, key donors, and community leaders
  • Conducted strategy meetings with corporate teams and sponsors to create a timeline for campaign goals and plan fundraising events & activities 
  • Met with senior staff weekly to review and create forecasts for campaign
  • Developed strategic campaign plan for fundraisers, vendors, and volunteers
  • Generated individual revenue impact of over $350,000 for 2014 campaign 
  • Generated individual revenue impact of over $250,000 for 2013 campaign, contributing to overall total of $1 million raised in Austin 
  • Planned and delivered large-scale fundraising events within designated budget 
06/2012 - 09/2012, PR & Marketing Coordinator, Personal Wine, Austin
  • Implemented launch of PR campaign with national and statewide magazines & media companies by calling editors and pitching product
  • Compiled a database of companies and contacts by establishing initial contact with various individuals within media companies for a media kit and sample
01/2012 - 06/2012, Account Manager, JHL Company, Austin
  • Executed fundraising activities for multiple clients including research, donor relations, database management, outreach, follow up, and monitoring & tracking of results
  • Identified potential donors through research and developed an in-depth understanding of current philanthropic & public relations interests of local companies, individuals and organizations
  • Developed sales materials and identified appropriate means to solicit potential donors (meeting, phone call, letter) and completed outreach 
  • Followed up on sales asks and assisted in ensuring all commitments to donors were fulfilled and strong relationships were maintained
  • Implemented event planning activities including research, vendor outreach & negotiation, logistics, and invitee outreach, follow up, & wrap up


08/2007 - 12/2012, Bachelor of Science, Public Relations, University of Texas at Austin, Austin, TX


AP Style
Social Media
Client Relationship Management
Google Analytics
Spredfast Social Software Platform
Event Planning/Management
Microsoft Office
Mac OS
Problem Solving
Customer Service
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