How to build an effective real estate cover letter

Real estate professionals work with homeowners, sellers, and businesses alike to ensure their properties are sold and purchased at fair and profitable margins. From helping future homeowners find the house of their dreams to aiding sellers in getting their property off the market quickly, real estate professionals have many essential duties to perform.

In this guide, we cover everything you need to know about writing an effective cover letter as a real estate professional. Read on to learn the following 5 key steps:

  • How to create an excellent cover letter header and headline
  • Why tailoring your cover letter for specific employers is crucial
  • What key information is necessary to include in your introduction
  • Which of your qualifications as a real estate professional to showcase
  • How to conclude your real estate cover letter effectively

1. How to create an excellent real estate cover letter header and headline

The first essential step to writing a real estate cover letter is to create your cover letter header and cover letter headline. These elements are important, as they give your letter visual flow and structure that makes it easier to read and navigate for employers.

Beginning with your header, this element is found at the very top of the page, located either in the center or lefthand corner of the document.

Your header should include:

  • Your first and last name
  • Your professional title
  • Your professional contact information

Additionally, a header will typically contain the employer’s name and address as well.

Here is an example of a well-formatted real estate header

John White, Real Estate Agent
(123) 456-7890 | johnwhite@email.com | linkedin.com/in/john-white

To: Genius Real Estate
1234 Street Address
Miami, FL 33101

Following your header is your cover letter headline. A headline can serve a variety of purposes, such as hooking the employer’s attention and providing a preview of the information to come.

To write a headline, make sure to use relevant keywords, as well as strong adjectives and verbs to make it as compelling as possible to the reader.

Here is an example of a well-written real estate cover letter headline

My Successful 3-Step Approach to Real Estate Sales & How It Can Greatly Benefit Your Firm

2. How to tailor your real estate cover letter for specific employers

The term tailoring is used to describe a process in which you make a cover letter highly relevant and specific to one employer. This requires thorough research before you begin writing, looking for key information such as what the employer’s goals and values are.

After gathering this information, you will then sprinkle it throughout your cover letter, referencing specific details that the employer is looking for in future employees.

You can also use this information to create a personalized greeting that addresses a specific person by name. This person should typically be a hiring manager, company owner, or similarly high-level staff member.

Here are 3 examples of personalized cover letter greetings

  • Dear CEO Jack King,
  • Dear Mr. Jack King,
  • Dear Hiring Manager Kate Lyons,

3. How to make your real estate cover letter introduction appealing

Any good real estate professional knows the crucial importance of making a great first impression — and your introduction is where you will make your first impression on employers!

Writing a strong and effective cover letter introduction requires you to identify the very best qualities that make you the best fit for the role. This will often include your professional history, years of experience, and specialized areas of expertise.

Remember to keep things concise and punchy — you want to compel the employer to continue reading above all else!

Here is an example of a strong real estate cover letter introduction

Dear Mr. Jack King,

In my more than 9 years of experience as a luxury real estate agent, I have worked with a wide array of clients ranging from high-level politicians to A-list celebrities. With my professionalism and poise, I have earned many awards for my work in real estate, making me the ideal candidate for your talented team of agents working in Calabasas.

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4. How to showcase your best real estate qualifications

When you show a property to potential buyers, you showcase its very best features, whether it's grand arching doorways, sweeping staircases, beautifully landscaped yards, or anything in between.

As you write your cover letter, consider how you can do the same for yourself. You must identify your top qualifications, skills, and accomplishments that are highly relevant and sure to impress employers.

Here are 6 skills to describe in a real estate cover letter

  • Negotiation
  • Property appraisal
  • Real estate sales tactics
  • Promotional procedures
  • Communication (describe your precise communication style)
  • Hosting and event management

Here is an example of how to describe an accomplishment in a real estate cover letter

During my time as a real estate professional for [Former Employer], one of my key roles was to plan and execute open house events in high-class neighborhoods. As a result of my more than 80 different events, the real estate firm saw a 30% increase in yearly closings and achieved sales at an average of 15% of the original asking prices.

5. How to conclude your real estate cover letter effectively

The final element to include in your real estate cover letter is an effective conclusion.

In this conclusion, an employer should find:

  • An enthusiastic sentence saying you are looking forward to hearing from them
  • An additional sentence stating you will follow up, including how you will contact them or how they can contact you
  • A formal sign-off

Here is an example of an effective conclusion from a real estate cover letter

It is with the utmost excitement that I submit this cover letter and application for your consideration. I hope to hear from you soon and am available to meet or speak on the phone any day of the week from 9 a.m. to 4 p.m. As I am eager to be considered for this opportunity, I plan to follow up next Thursday morning if I have not yet heard back from you.

Appreciatively,

[Applicant Name]

If you have ever wondered how a cover letter differs from a resume, this article will tell you everything about the key differences between the two

Published on Oct. 14, 2022

Julia is a professional writer, translator and graphic designer. She holds degrees in translation and interpretation, and has international work experience from a number of different countries in Europe as well as China and Panama. Julia formerly taught academic writing and as a graphic designer contributed to outlets such as The Business of Business. She has a passion for lifelong learning and good coffee.

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