How to craft an appealing merchandiser cover letter

For every product display you pass by, there is a hardworking merchandiser in charge of ensuring that the display attracts your attention and wins sales. Earning a position as a merchandiser entails providing employers with a clear and concise overview of your relevant skills and experience, as well as your enthusiasm for the job. 

In this guide for merchandisers, we teach you 5 essential steps for writing a job-winning cover letter. Keep reading to learn all about:

  • The key purpose of a cover letter header and headline
  • Why you need to tailor your merchandiser cover letter
  • How to keep an employer’s attention with your cover letter introduction
  • The best ways to describe your merchandiser skills and accomplishments
  • What to write to make your cover letter conclusion effective

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1. Craft an effective merchandiser cover letter header and headline

On any effective cover letter, the first essential element an employer should encounter is a neat header and headline.

These elements add crucial organization to your cover letter and are placed at the top of the page, with the header located in the top left corner and the headline a few spaces down centered on the page.

Starting with the cover letter header, this is the first introduction an employer gets to you before they even begin reading. In the header, you should include:

  • Your name and professional title
  • Your professional contact information
  • The name of the company you are applying to
  • The address of the company

Here is an example of a well-formatted merchandiser header

Joe Star, Professional Merchandiser
(123) 456-7890 | |

To: Crown Distributing Company
1234 Street Address
Boone, NC 28607

Once you have your header in place and you are happy with its appearance, you can then begin writing your cover letter headline. A headline is a short statement that serves as a title or concise summary for the content of your cover letter.

Though there is no one magic word to include in a headline to impress employers, there are several key components that make a strong headline. These include:

  • A keyword, such as the position title, that is related to the job, company, or industry
  • A compelling number or trigger word used to grab the employer’s attention
  • A powerful adjective and/or verb that conveys your professional value
  • A promise statement that tells the employer this letter is exclusively for them

Here is an example of a memorable headline from a merchandiser cover letter

The 3 Skills I Used to Earn the Best Merchandiser Award & How I Will Apply them at Your Company

Trigger Word/Number: 3 Skills
Keyword: Merchandiser
Adjective/Verb: Best, Apply
Promise Statement: Your Company

2. Tailor your merchandiser cover letter to a specific position

Tailoring a cover letter is an important process when applying for a position as a merchandiser — but what exactly does it mean to tailor a letter?

The tailoring process involves writing about specific details that are most interesting or relevant to the employer. This requires you to research the employer’s company, searching for information such as their professional values, goals, or company motto.

Once you have extracted several keywords and skills from the company’s website and other sources, you can then sprinkle them throughout the letter to give it a greater competitive edge.

Additionally, you should search for the name of the specific person at a company who is most likely to read and review your cover letter. You can then create a personalized greeting that addresses this person by name.

Here are 3 examples of personalized merchandiser cover letter greetings:

  • Dear Head Merchandiser Molly Smith,
  • Dear Mrs. Molly Smith,
  • Dear Hiring Manager Kate Poe,

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3. Craft a compelling merchandiser cover letter introduction

Although your header, headline, and personalized greeting all work together to grab an employer’s attention, it is up to you and your writing to keep it.

Your introductory paragraph is often the deciding factor in whether or not an employer continues reading. As such, the information you place in your introduction should be concise and compelling, including key facts such as:

  • Your professional history, years of experience, and main qualifications
  • Specialized areas of expertise that make you a great fit for the position
  • A respected mutual acquaintance you can reference

Pro Tip on Mutual Acquaintances: Though any professional reference is good to have, a reference who an employer knows and trusts is even better. If you lack such an acquaintance, try growing your professional network through a platform like LinkedIn. You never know when those connections may come in handy!

Here is an example of a strong introduction from a merchandiser’s cover letter

Dear Head Merchandiser Molly Smith,I am an experienced merchandiser with 7 years of specialized experience in apparel design and product development. With my background in both product and visual merchandising, I believe I am the best fit for this position. My professional associate and former instructor, Mr. George Townsend, is on your company’s corporate board of directors and advised me to reach out to you regarding this openin
g.4. Describe your best merchandiser skills and accomplishments

Moving on from your introduction, you will now begin to describe your very best skills and accomplishments as a merchandiser in greater detail.

Though you want to include as much relevant information as possible, you should strive to keep all details concise, quantifiable, and specific. For example, don’t just say you have great communication and leadership skills — instead say you served in a leadership role for 3 years, gaining key skills that you can apply at the employer’s company.

Here are 6 skills to describe in a merchandiser cover letter

  • Stocking and designing displays
  • Product development
  • Visual marketing
  • Planning promotions
  • Inventory management
  • Customer service

Here is an example of how to describe an accomplishment in a cover letter

As a floor merchandiser at [Former Employer], my primary role involved planning and executing weekly promotional displays of on-sale goods. My strategic placement and organization of product displays led to a 25% increase in weekly sales over 12 months, earning me the Merchandiser of the Year award at the company.

5. Write an effective merchandiser cover letter conclusion

It is important to finish your merchandiser cover letter with a conclusion that is just as effective and compelling as the introduction.

To do this, your main goal should be to persuade the employer to contact you quickly. Although you don’t want to be pushy about it, you do want to make it clear that you are eager to hear from them.

Make sure to include the best times and methods for contacting you!

Here is an example of an effective closing statement on a merchandiser cover letter:

Thank you for taking the time to review my cover letter. I am excited to speak with you and learn more about this opportunity, and I hope to hear from you within the next two weeks. To best reach me, please call me at (123) 456-7890 on any weekday between the hours of 7 a.m. to 4 p.m., or for weekend correspondence, email me at

Warm Regards,

[Applicant Name]

If you have ever wondered how a cover letter differs from a resume, this article will tell you everything about the key differences between the two.

Published on Sept. 28, 2022

A journalist by trade, a writer by fate. Nikoleta went from writing for media outlets to exploring the world of content creation with Kickresume and helping people get closer to the job of their dreams. Her insights and career guides have been published by The Female Lead, College Recruiter, and ISIC, among others. When she’s not writing or (enthusiastically) pestering people with questions, you can find her traveling or sipping on a cup of coffee.

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