How to build a professional copywriter cover letter
From writing websites to creating content for blogs, copywriters fulfill many crucial duties for all types of companies and clients. To become a copywriter, you will need a cover letter that conveys your professional dedication, accomplishments, and skills to employers.
In this guide, we will teach you the 5 essential elements of a copywriter’s cover letter. Keep reading to learn all about:
- Crafting an effective copywriter cover letter header & headline
- Creating a personalized greeting on your copywriter cover letter
- Writing a compelling copywriter cover letter introduction
- Showing your professional value as a copywriter in your cover letter
- Ending your copywriter cover letter with a strong closing statement
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1. How to craft an effective copywriter cover letter header & headline
The first step to writing your cover letter as a copywriter is to craft an effective header and headline.
For your cover letter header, you will need to create a block of text placed in the upper lefthand corner of the document. In this header will be all the necessary details about the company you are applying for and your professional information.
As for your cover letter headline, this is a short title used to grab the reader’s attention and preview the information that is to come. A strong headline can make the difference between whether or not an employer’s reads through your whole cover letter.
To help illustrate how to create these elements, check out the following examples:
Formatting the header
In your copywriter cover letter header, you can vary the format according to your stylistic preferences. However, there should always be between 3 to 4 lines of text that contain the following information:
- The name of the company (& company department, when applicable) that you are applying to
- Your name and professional title
- Your professional contact information (phone number, email address, etc.)
When you put this all together, it should look similar to the following example
To: Star Media Solutions, Communications Department
From: John Smith, Copywriter
(123) 456-7890 | firstname.lastname@example.org | linkedin.com/in/john-smith
Writing the Headline
As a professional writer, you know how important an eye-catching headline can be.
When writing your headline for your Copywriter cover letter, you should always use a keyword related to the position, an eye-catching number or trigger word, a powerful adjective or verb, and a promise.
Here is an example of a well-written headline for a copywriter cover letter
My 3-Step Approach to Copywriting and How it Can Improve Your Company’s Website
Trigger Word/Number: 3-Step Approach
Promise: Your Company’s Website – the inclusion of this detail tells the employer that you will be relating your skills specifically to the company and its needs.
2. How to create a personalized greeting on your copywriter cover letter
Following your headline will be your cover letter greeting. This is a very brief introductory statement that lets the reader know to who the cover letter is specifically addressed.
Rather than using a vague greeting – such as “To Whom It May Concern” – we recommend researching the company beforehand to uncover the exact person who will review your application. By doing so, you show the employer that you have great attention to detail, as well as indicating your strong work ethic.
If you are unable to determine exactly which person at the company is responsible for hiring, try out one of the following alternatives:
To the [Company Name] Team
To the [Company Name] Hiring Manager
3. How to write a compelling copywriter cover letter introduction
With your header, headline, and greeting in place, it’s time to write the introduction paragraph of your copywriter cover letter.
By the time the reader reaches this introduction, they should already be intrigued and impressed by the headline and greeting. To keep their attention, your introduction should contain the following information:
- A brief overview of your professional history and goals
- A statement on why you are enthusiastic about applying to this company
- A mutual acquaintance (when possible)
Here is an example to help demonstrate how to write a copywriter cover letter introduction
To the [Company Name] Hiring Manager,
I am a Copywriter with 3+ years of specialized experience in website writing and Search Engine Optimization. Previously, I was contracted by your Head of Communications, Jane Doe, as a freelance writer to create landing page copy for your website. After giving the content I created an excellent review, Ms. Doe recommended I apply for a full-time position with your company.
In this introduction, the applicant not only successfully names a mutual acquaintance but also shows they have experience working as a freelancer for this company.
4. How to show your professional value as a copywriter in your cover letter
After your cover letter introduction is complete, the next major element of the document are the body paragraphs. In general, you should aim to include 2 to 4 body paragraphs that answer each of the following questions:
- What excites you about working at this company?
- What do you hope to learn from working at this company?
- What accomplishments or qualifications make you stand out as an applicant?
- What key skills do you possess that are relevant to the position?
Accomplishments are highly important on any cover letter, as they help to show employers what real-life and quantifiable value you can bring to their company.
Here is an example of how to describe an accomplishment in a copywriter cover letter
As a freelance Copywriter for [Previous Client], I created landing page copy that boosted their conversion rates by 45%. Additionally, I wrote a wide array of newsletter CTAs used in both their web copy and blog content that led to a 65% increase in subscriptions.
5. How to end your copywriter cover letter with a strong closing statement
The final component of your copywriter cover letter is the closing statement. As you have with the rest of your cover letter, you should take the time to ensure this element is well-written and compelling – after all, this will be the information that is most fresh in an employer’s mind as they consider you as an applicant.
In your closing statement, you should include:
- An enthusiastic sentence saying you are looking forward to hearing from them
- An additional sentence stating you will follow up, including how you will contact them or how they can contact you
- A formal sign-off
Here is an example of a strong closing statement from a copywriter cover letter
After reviewing your company’s writing standards, I am confident that I am the ideal candidate for this position. I look forward to speaking with you further about how my copywriting content can improve your website and sales, and hope to connect within the next two weeks. I am available every weekday from 8 a.m. to 5 p.m., and the best way to reach me is (123) 456-7890.
Follow this cover letter outline for maximum success.