How to write a job-winning car dealer cover letter

In a booming automotive industry, talented car dealers who can land sales and exceed quotas are in high demand. To earn a position as a professional car dealer, you need a well-written cover letter that grabs the attention of employers and showcases your abilities to build customer relationships and sell cars.

In this guide, we will teach you everything you need to know about writing a cover letter as a car dealer. Keep reading to learn the following 5 key steps:

  • How to write a car dealer cover letter header & headline
  • Why you should personalize the greeting on your cover letter
  • What information to include in your car dealer cover letter introduction
  • How to show your professional value using specific accomplishments
  • What to say in your car dealer cover letter closing statement

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1. How to write an effective car dealer cover letter header & headline

The first crucial step to writing a cover letter as a car dealer is to create a well-formatted header and headline.

A cover letter header refers to the text typically found in the top left corner of the document detailing the essential company and applicant information.

As for the cover letter headline, this is a brief, one-sentence statement that is similar to a news story headline. Its purpose is to serve as a title to the cover letter and hook the attention of readers.

Below are examples of how to write each of these elements:

Formatting the header

The header of your cover letter can vary in its formatting but should always contain approximately 3 lines of text that contain the following information:

  • The name of the company and department you are applying to
  • Your name and professional title
  • Your contact information (phone number, email address, etc.)

Altogether, your header should look similar to this example

To: Valentine Car Dealership, Hiring Department

From: John Smith, Car Dealer
(123) 456-7890 | |

Writing the headline

When writing your headline for your car dealer cover letter, you should strive to keep the statement as concise and compelling as possible.

In this headline, you should always use a keyword related to the position, an eye-catching number or trigger word, a powerful adjective or verb, and a promise.

Here is an example of a well-written headline on a car dealer’s cover letter, followed by a breakdown of each component

3 Reasons Why I Am the Ideal Car Dealer for Boosting Sales at Your Dealership

Trigger Word/Number: 3 Reasons
Keyword: Car Dealer, Dealership
Adjective/Verb: Ideal, Boosting
Promise: Your Dealership – by including this piece of the headline, you show the employer your interest in applying your skills specifically at their company.

2. How to personalize the greeting on your car dealer cover letter

The greeting on your cover letter may be the shortest component but it is highly important. Rather than using a vague greeting – like “To Whom It May Concern” – use a personalized greeting that shows the employer you have researched their company and the position thoroughly.

Whenever possible, your greeting should address the exact person who will be reviewing the document by name. If this information is not publicly available or discoverable, you may opt for one of these alternatives:

To the [Company Name] Team


To the [Company Name] Hiring Manager

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3. How to craft an appealing car dealer cover letter introduction

After your header, headline, and greeting are squared away, you should begin the introduction of your car dealer cover letter. The introduction should be between one to three sentences in length and immediately express to employers why you are a great fit for the job.

In this introduction, you should include the following information:

  • A brief overview of your professional history and goals
  • A statement on why you are enthusiastic about applying to this company
  • A mutual acquaintance (when possible)

Here is an example to help demonstrate how to write a car dealer cover letter introduction

To the [Company Name] Hiring Manager,

I am a talented Car Salesman with over 5 years of hands-on experience working in a dealership lot at [Previous Employer]. Through my professional friendship with Joe Gold, one of your dealership managers, I received the recommendation to apply for this position.

4. How to show your car dealer professional value using specific accomplishments

Once your introduction has thoroughly hooked the employer’s attention, it’s time to begin writing the body paragraphs of your cover letter.

These body paragraphs are where you will provide more in-depth insights into what makes you a perfect fit for the company and vice versa. While writing these paragraphs, aim to answer each of the following questions:

  • What excites you about working at this company?
  • What do you hope to learn from working at this company?
  • What accomplishments or qualifications make you stand out as an applicant?
  • What key skills do you possess that are relevant to the position?

Including accomplishments with specific and quantifiable details is especially important, as these will give employers the best real-life examples of your experience and skills.

Here is an example of how to describe an accomplishment in a cover letter

My highly effective and tailored approach with customers led to an average sale of 25 cars per month, resulting in a monthly $70K+ profit for the dealership. 

5. How to craft a compelling car dealer cover letter closing statement

The final element of any effective car dealer cover letter is a thoughtful closing statement. In this statement, you should include:

  • An enthusiastic sentence saying you are looking forward to hearing from them
  • An additional sentence stating you will follow up, including how you will contact them or how they can contact you
  • A formal sign-off

Here is an example of a well-composed closing statement on a car dealer’s cover letter

I extend my gratitude to you and your company for taking the time to review my cover letter and application. As I am eager to discuss further how I can positively impact your dealership, I would like to connect directly via phone call or in-person meeting within the next two weeks. The best way to reach me is at (123) 456-7890 or by email at

Warm Regards,

[Applicant Name]

If you have ever wondered how a cover letter differs from a resume, this article will tell you everything about the key differences between the two.

Published on April 27, 2022

A journalist by trade, a writer by fate. Nikoleta went from writing for media outlets to exploring the world of content creation with Kickresume and helping people get closer to the job of their dreams. Her insights and career guides have been published by The Female Lead, College Recruiter, and ISIC, among others. When she’s not writing or (enthusiastically) pestering people with questions, you can find her traveling or sipping on a cup of coffee.

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