How to create a job-winning education cover letter

There are many roles to fill in the education industry, including teachers, substitutes, professors, administrative professionals, and more. To become an education professional, you will need a cover letter that clearly highlights your area of specialization and your passion for academia.

In this guide, we will teach you 5 key steps for writing a cover letter as an education professional. Keep reading to learn how to:

  • Format your education cover letter header & headline
  • Personalize the greeting on your education cover letter
  • Create an eye-catching education cover letter introduction
  • Describe your accomplishments as an education professional
  • End your education cover letter with a strong closing statement

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1. Format properly your education cover letter header & headline

A cover letter header and headline are the first essential elements to add to any well-written cover letter.

The header is where you will list all the important identifying information about yourself (the applicant) and the company you are applying to (the employer). This header can be formatted in many different ways according to your style preferences.

Followign the header is the headline, a short title statement that serves two key purposes: to hook the employer’s attention and to accurately preview the main point of the document.

Below we have included more in-depth explanations and examples of these two cover letter elements:

Formatting the header

As mentioned, your header can vary in formatting depending on your personal style. Some applicants will opt for a more centered header, while others will keep it in a neat block of text in the top-left corner.

Regardless of the style you opt for, your header should always include:

  • The name of the company you are applying to (& the department name, when applicable)
  • Your name and professional title
  • Your professional contact information (phone number, email address, LinkedIn, etc.)

Here is an example of a well-formatted education cover letter header

To: Buncombe County School District, Curriculum Department
From: Jane Doe, Professional Superintendent & Educator
(123) 456-7890 | janedoe@email.com | linkedin.com/in/jane-doe

Writing the headline

When writing the headline of your cover letter, consider how journalists and media outlets use headlines to grab the attention of readers. For a headline to be effective, it must be equal parts compelling and honest, offering a clear preview of the most important information to come.

To craft your headline, you should always include keyword related to the position, an eye-catching number or trigger word, a powerful adjective or verb, and a promise.

Here is an example of a well-written education headline

My Biggest Success as an Educator & How It Can Benefit Your District’s Students

Trigger Word/Number: Biggest Success
Keyword: Educator, Students
Adjective/Verb: Benefit
Promise: Your District – this detail tells the employer that you will relate your successes and qualifications directly to the needs of their specific school district and students.

2. Personalize the greeting on your education cover letter

Whenever possible, we always recommend using personalized greeting on your cover letter.

A personalized greeting addresses a specific person or department by name, showing the employer you have thoroughly researched their school or business before applying. Additionally, it highlights that you have a go-getter attitude and excellent attention to detail.

If you have done your due diligence but cannot pinpoint exactly who will read your cover letter, try out one of these alternatives:

To the [Company Name] Team

Or

To the [Company Name] Hiring Manager

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3. Create an eye-catching education cover letter introduction

The headline and greeting of your cover letter work together to initially hook an employer’s attention. While this is a crucial part of any cover letter, you need to follow it up with a captivating introduction that keeps the employer interested.

To achieve this, you should aim to include in your introduction: 

  • A brief overview of your professional history and goals
  • A statement on why you are enthusiastic about applying to this company
  • A mutual acquaintance (when possible)

Here is an example to help demonstrate how to write an education cover letter introduction

To [Employer’s Name],

I am an experienced Educator with over 5 years specializing in Art Therapy and Youth Rehabilitation. After learning about your school’s community support programs, I felt compelled to reach out to your Assistant Director, Mary Smith, to inquire about openings at the school. Ms. Smith reviewed my resume and strongly recommended I apply for this position. 

Not only does this example name a mutual acquaintance but it also highlights an aspect of the school’s programming that the applicant admires – a great start to any cover letter!

4. Effectively describe your accomplishments as an education professional

Following your introduction are the cover letter body paragraphs, where you can offer a more in-depth look at your qualifications and passions. You should aim to include between 2 to 4 body paragraphs that answer these key questions:

  • What excites you about working at this company?
  • What do you hope to learn from working at this company?
  • What accomplishments or qualifications make you stand out as an applicant?
  • What key skills do you possess that are relevant to the position?

Placing special emphasis on your relevant accomplishments is always recommended, as they help to show an employer what real-life improvements you can offer and achieve.

Here is an example of how to describe an accomplishment in an education cover letter

As an Education Learning Specialist at [Former Employer], I worked directly with English and Language Arts teachers to develop a new reading program that is adjustable to each student’s current reading level. As a result of this program, average student comprehension scores rose by 45% and average end-of-grade language arts testing scores rose by 60%.

5. End your education cover letter with a strong closing statement

The final piece of the cover letter puzzle is a strong closing statement that includes:

  • An enthusiastic sentence saying you are looking forward to hearing from them
  • An additional sentence stating you will follow up, including how you will contact them or how they can contact you
  • A formal sign-off

Here is an example of an effective closing statement from an education cover letter

As a passionate Education professional, I am eager to get to know your school district, staff, and students better. I would greatly appreciate the opportunity to discuss this position and my qualifications with you directly, and am available to meet any weekday from 7 a.m. to 4 p.m. The best way to reach me is at (123) 456-7890.

Yours Truly,

[Applicant Name]

 If you have ever wondered how a cover letter differs from a resume, this article will tell you everything about the key differences between the two.

A journalist by trade, a writer by fate. Nikoleta went from writing for media outlets to exploring the world of content creation with Kickresume and helping people get closer to the job of their dreams. Her insights and career guides have been published by The Female Lead, College Recruiter, and ISIC, among others. When she’s not writing or (enthusiastically) pestering people with questions, you can find her traveling or sipping on a cup of coffee.

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