A recent survey found that 67% of employers use social media sites to research potential job candidates. Hence, knowing how to put social media on resume allows you to crack the code and be one step ahead.
Social media has become a huge part of our daily lives as well as our professional identities. That's why including social media links in your resume can, in many cases, be advantageous and even required.
However, there's a few things to consider before doing so. Keep reading to find out how to include social media links on your resume in a way that enhances it, rather than damages it.
This guide will show you:
- What is the social media section on your resume?
- When (not) to include social media on resume?
- Why should you include your social media profiles on your resume?
- Which social media profiles you should and shouldn't mention?
- How to put social media on resume?
- Why and how to put LinkedIn on a resume?
- How to include social media skills on resume?
What is the social media section on a resume?
The social media section is the part of your resume that contains links to your professional social media profiles, such as LinkedIn, your personal social media profiles such as Twitter or Instagram, or links to your online portfolios.
This section usually sits under the contact information part of your resume or somewhere towards the end. It shouldn't take up too much space or grab attention.
When (not) to include social media on a resume?
While this section isn't necessary for everyone, it adds a nice touch to your resume. Some professions can even showcase their creative side and social media skills, which can ultimately benefit them.
So, when to include social media on resume? And when is it best to avoid?
By a rule of thumb…
- If you work in a field where social media are completely irrelevant — only include LinkedIn and nothing else. LinkedIn is pretty much a must for everyone now.
- If you're applying for a job in a smaller company or a startup where a cultural fit is important but it's in a field where social media are also kind of irrelevant — include LinkedIn, and possibly other social media platforms which show your personality in a positive light. That is, of course, only if you want. It's not necessary.
- If you work in an industry where social media are a big part of the job — include those you're proud of and that are relevant. Wondering which social media are appropriate and how to include them? Keep on reading.
- If you work in a creative industry — include the social media (or portfolios) where you show off your work. For example, a developer can share their GitHub, and a motion graphic artist can share their YouTube.
Why include social media links in your resume?
- To be one step ahead. The hiring managers will google you anyway. As you get to the last round of interviews, 67% of potential employers check your online footprint. And since your profiles are among the first things that’ll pop up, you should know how to add social media to your resume.
- To prove your social media management skills. If you’re looking for a job as a social media manager, copywriter, content creator, or any related profession, including your social media accounts is a smart way to demonstrate your skills.
- To enhance your professional competency. The purpose of your social media profile doesn’t need to be just sharing memes. You can rather post about new trends in your industry or relevant topics for your profession. In the employer's eyes, doing so enhances your level of professional expertise.
- To show your personality. It's often the case in smaller companies that even if a candidate lacks a qualification (or two), they can still become a part of the team if the employer thinks they'll fit the company culture. Your social media profiles can help them determine that.
- To promote your portfolio. Whether you're an architect, a graphic designer, or a web developer, having an online portfolio is essential. Including an interactive link in your resume is a simple and effective way to present it.
You have full control over what hiring managers are going to see when they look you up. Hence, you can use your resume to steer attention towards the profiles you want them to see and make it your advantage.
Yet, you should keep in mind that there’s more important information on your resume such as your work experience, education or achievements. Consider adding your social media in a way that doesn't steal the attention from other, more important sections.
Which social media profiles should you include in your resume?
Always. These are the social media and online platforms which should always be included in your resume, no matter the profession.
- LinkedIn. Include your LinkedIn on a resume, no matter the industry. Think of it as an extension of your resume — it should contain anything you couldn’t fit on your resume due to space constraints. If you don’t have one, create it as soon as possible.
- Professional website or portfolio. Also include your professional website and/or portfolios. Creating your own website is another way to get your resume out there. If you don't have one yet, Kickresume's website builder feature lets you turn your resume into a personal website in one click.
Depends. Including these social media links heavily depends on your profession. So, let's go over them.
- Twitter. Only include Twitter if you regularly tweet about relevant trends or interesting studies in your industry. If it’s mostly for personal use, skip it.
- Instagram. IG provides a great way to build your personal brand, share samples of your work, showcase your content management skills, or do some not-so professional networking. It's no secret that the number of followers defines you in a way. This is that much more prominent in industries like marketing, social media, and content creation. Having a big following and a neat IG feed in these professions are your biggest assets, so show it off. On the other hand, if your IG is totally unrelated to your work nor does it help to show your personality in a good way — don't include it on your resume.
- Youtube. Consider including your YouTube handle in a resume if you're really proud of your channel and if it's relevant to the industry. For instance, professions like motion graphic artists, VFX artists, animators, multimedia designers, and video content creators and editors, can use their channel to demonstrate an expertise within the field.
- TikTok. TikTok’s user base is growing rapidly and it’s quickly becoming a great opportunity for creators to build their personal brand and show off their work. Designers can show their designs, stylists show off their outfits, and even teachers share snippets of their lectures. And, similar to IG, if you're applying for a marketing/social media management job and you have a big TikTok following, it'll give you an upper hand.
- GitHub. Coders and developers use this platform as a repository for code-sharing, collaborating on software projects, or code file management. Including GitHub on your resume can be one of the best ways to demonstrate your coding skills and experience to hiring managers and to differentiate yourself from other job candidates who are seeking the same position. Note: Don't share your GitHub if the projects you work on there are company restricted or confidential.
Never. As radical as it sounds, these social media platforms should never be included on your resume. Please.
- Facebook. Facebook is facing a grim future. Even though it's continuously trying to save itself, the attempts seem to be failing. That's one of the reasons why Facebook is officially a no-go zone in regards to your resume. Importantly, even though Facebook is a no-no, you should still be prepared that an employer will have a look at your profile. So, it should still either look “normal” or be completely private.
- Snapchat. Yes, you can still show your creative side on snapchat. But, the difference between other social media and Snapchat is that the sole purpose of it is to make the content disappear after 24 hours. So, it doesn't make much sense, does it?
- Reddit. It's one of the most popular websites globally providing a platform for up-to-date news and trends. In theory, it could serve as a window to your industry-related interests, however, with the constant overflow of content and noise, it's hard to keep it focused and maintain the professional nature.
How to put social media on a resume?
There are many differing opinions and views on how to list social media on a resume which is why in this section we aim to summarize and dissect them.
Here we go:
- Create a separate resume section for your social media profiles, if you're absolutely sure about the relevance of these platforms for your profession. Moreover, you should create a separate section if you want to include 3+ profiles.
- Fit the social media inside your contact information section at the top of your resume if you only want to include 1–2 profiles. If you only want to include your LinkedIn, it's also better to fit it in the contact info.
- If you create a separate section, preferably name it “Social Media”, but in some cases you can try something more catchy, like “Find me online”. We definitely don't recommend any funky headlines if you're aiming for a job in a big company or in the corporate world. Beware of ATS.
- Place this section after contact Information or towards the end of the resume. Either way is good, it just depends on what you prefer. If it's really important for your profession, place it at the beginning. If it's not, it shouldn't steer attention away from more important sections and should rather be placed towards the end.
- Make sure that each link can be easily understood by humans by naming each profile in a way that helps potential employers tell which social media platform it is. Importantly: If you're only including a social media or website link to your contact info, include the short form of your personalized URL, rather than your @.
- NO: https://twitter.com/Kickresume
- YES: Twitter: @Kickresume
- YES: www.linkedin.com/in/john-snow-designer
- Double-check if all hyperlinks work correctly. Though sometimes, including hyperlinks isn't necessary provided that you include your @.
- Try using Kickresume to create your resume. Our resume builder lets you add a social media section in an ATS-friendly way ensuring optimal readability and a polished look. Plus, we’ve got icons for every major social platform out there.
Check the examples below.
Social media on a resume examples
Since sometimes a picture is worth a thousand words, here are two examples of how to list social media on a resume in a neat and efficient way, utilizing all the above-mentioned tips — crafted using Kickresume.
First, an example of a separate social media section on a resume.
Second, an example of how social media can be included in the contact information section.
Why and how to put LinkedIn on a resume?
We chose to dedicate a separate chapter to LinkedIn, since this business-oriented online service has been ruling the hiring and networking world for a while now. And it’s not going away any time soon.
LinkedIn is a professional social networking platform which hosts more than 850 million professional profiles. In fact, three people are hired every minute for jobs on LinkedIn.
So, if you're asking whether you need a LinkedIn profile, the answer is yes. Even if you aren’t actively looking for a new job. And, if you don’t want to be an active user, at least don’t forget to update it anytime you have a new job, experience or achievement.
These are the main benefits of having a LinkedIn profile:
- You can find a new job. You can search LinkedIn’s job board and apply for jobs. Or even spy on companies you want to work for. Don't worry, it’s not stalking — it’s called research.
- A new job can find you. Even if you aren’t actively searching for a job, you can receive cool job offers from hiring managers. And there’s no harm in practicing your interview skills from time to time.
- Networking. You can connect with your former or current colleagues, employers, people you met at networking events or conferences. All of these connections may be helpful for your future career.
- Building your personal brand. Your personal online brand matters more than ever. On LinkedIn, you can also write your own industry-related articles and present yourself as a subject-matter expert.
- It will be easier to google you. Some employers can google you up before offering you a job. And your LinkedIn profile will most likely show up first.
When it comes to how to put LinkedIn on a resume, there's a few tips you should know about:
- Personalize the URL to make sure it doesn’t have a string of randomly generated numbers and letters before you add LinkedIn to your resume (open your web browser and go to Linkedin > Me > View Profile > Edit your custom URL).
- Include the short form of your LinkedIn URL to your resume. This means leaving out the unnecessary "https://".
- Alternatively, only include your LinkedIn name and add a hyperlink to it. However, if you're seeking a job in a big company and a little birdie tells you they use ATS, rather use the short form of your LinkedIn URL. This is due to the fact that ATS may remove the hyperlink before an employer opens your resume.
Social media skills on resume
Since almost every major company has a social media manager at this point, working in this industry has definitely made its way into mainstream professions. And, like a programmer needs to have a strong skills resume section, a social media person should, too.
So, If you’re an aspiring social media manager, there's two ways how to say you're good at social media on a resume:
- List social media skills in the skills section on your resume. A well-written skills section in your resume will show your value to potential employers.
- Social media skills on resume examples: Editorial calendars, reporting and data analysis, social media platforms (e.g. IG, LinkedIn, TikTok), SEO, content creation, social media application tools (e.g. Hootsuite)
- Create a separate social media resume section where you list all of the profiles you manage. Including your social media accounts is a smart way to demonstrate your real-life skills as well as present the profiles you're really passionate about that are relevant for this industry.
Final piece of advice: Social media on resume
- Clean it up. Remove any controversial or offensive content from your social media. Drunk party photos, anything controversial or negative can cost you a job offer.
- Be consistent. Keep the info on your resume and online consistent. You should always tell the truth on your resume and the same applies to your social media profiles. Make sure your resume doesn’t tell one thing and your social media profiles another.
- Use social media as your portfolio. It’s the perfect place to integrate a seamless digital brand. Are you a graphic designer or photographer? Create a professional account on Instagram and use it as your digital portfolio.
- Try to google yourself, first. And spend some time going through the results. See what employers will find when they google you up. Manage your online presence, otherwise it could cost you a job offer.
This article was recently updated. The original article was written by Nikoleta Žišková in 2021.