Do you like social media? Yes? That’s all right. We don’t. But that doesn’t mean we don’t understand how essential they’ve become to our professional identities.
Yes, you can find our social media profiles on our resumes. And yes, your future employer should find your social media profiles on yours.
This guide will answer these pressing questions:
- What is the social media section on your resume?
- Why include links to your social media profiles on your resume?
- Which social media profiles should you mention?
- How to list your social media profiles on a resume?
- Is LinkedIn really such a big deal?
- Any tips and tricks to help me score that job? (The answer is: yes.)
What is the social media section on a resume?
The social media section is the part of your resume that contains links to your social media profiles or online portfolios.
It can either include your professional social media profiles, such as LinkedIn or Xing, or your personal social media profiles such as Twitter, Instagram or Facebook.
Using this section, you can also redirect hiring managers directly to your online portfolio.
This section usually sits under the contact information part of your resume or somewhere at the end.
Why include links to your social media profiles on your resume?
Hiring managers will google you anyway. As soon as you get to the last round of interviews, there’s a good chance that your potential employer checks your online footprint (84% of them do it). Your social media profiles are among the first things that’ll pop up.
If that sounds like a bad thing, remember who’s the administrator of your social media profiles. It’s YOU! You have almost full control over what hiring managers are going to see when they look you up.
You can do two things. First, delete any content that you don’t want them to see or make all your social profiles private. Second, use your resume to steer them towards the profiles you want them to see the most.
Show your personality. Sure, nobody is going to hire you based on your social media profiles alone (thank god). On the other hand, if you make it through the first few rounds of the application process, most employers are going to want to know whether you fit their company culture. Your social media profiles can help them determine that.
Prove your skills. If you’re looking for a job as a social media manager, copywriter, or related professions, including your social media accounts is a smart way to demonstrate your skills.
Yet, you should keep in mind that there’s more important information on your resume such as your work experience, education or volunteer work. Consider adding your social media section somewhere at the end of your resume.
Which social media profiles should you include in your resume?
- Always include your LinkedIn, no matter the industry. Think of it as an extension of your resume—it should contain anything you couldn’t fit on your resume due to space constraints. If you don’t have one, create it as soon as possible.
- Although Facebook is officially a no-no, your profile should still look “normal”. Potential employers can take interest in it but only as far as to see whether you’re relatively ‘normal’.
- Only include Twitter if you regularly tweet about relevant trends in your industry. If it’s mostly for personal use, skip it.
Ultimately, much depends on your profession and industry. Apart from the big three above, make sure to point your potential employers in the direction of your online portfolios, project websites, GitHub repositories, or even your Instagram (if you’re a creative).
Keep in mind that anything that helps you show your skills and expertise is worth including on your resume.
How to list your social media on a resume?
If you only want to include 1–2 profiles, you can fit them inside your contact information section at the top of your resume. Either that or…
Create a separate resume section for your social media profiles. You can name it “Social Media” or try something more catchy, such as “Let’s get social” (sic), “My online presence” or “Find me online”.
Make sure that each link can be easily understood by humans. Name each profile in a way that helps potential employers tell which social media platform it is. Take Twitter as an example.
- YES: Twitter: @Kickresume
- NO: https://www.facebook.com/kickresume
- YES: Facebook: /kickresume
You get the idea. Pick the one that’s easier to read and follow the same rules with each social media profile you want to include on your resume.
When it comes to LinkedIn, remember to personalize the URL that takes to your LinkedIn profile page. Make it short and professional.
Don’t forget to double-check if all hyperlinks work correctly. Finally, if you’re using Kickresume to create your resume, try to use an icon instead of spelling a platform’s full name. We’ve got icons for every major social platform out there.
Why is LinkedIn such a big deal?
LinkedIn is a professional social networking platform which hosts more than 500 million professional profiles. Do you know what does it mean? A plenty of job opportunities for you.
If you are asking whether you need a LinkedIn profile, the answer is yes. Even if you aren’t actively searching for a new job.
Both the hiring managers and employers use LinkedIn to source talent. If you don’t have an account there, you won’t appear in their searches.
These are the main benefits of having a LinkedIn profile:
- You can find a new job. You can search LinkedIn’s job board and apply for jobs. Or even spy on companies you want to work for. No worries. It’s not stalking — it’s called research.
- A new job can find you. Even if you aren’t actively searching for a job, you can receive cool job offers from hiring managers. And there’s nothing bad about practicing your interview skills from time to time.
- Networking. You can connect with your former or current colleagues, employers, people you met at networking events or conferences. All of these connections may be helpful for your future career.
- Building your personal brand. Your personal online brand matters more than ever. On LinkedIn, you can also write your own industry-related articles and present yourself as a subject-matter expert.
- It will be easier to google you. Some employers can google you up before offering you a job. And your LinkedIn profile will most likely show up first.
If you’re not on LinkedIn yet, it only takes about 30 minutes to set up a complete profile. You can see it as your online resume. Or your digital handshake.
Also, if you don’t want to be an active user, at least don’t forget to update it anytime you have a new job, experience or achievement.
Pablo’s magical resume hacks
- Clean it up. Remove any controversial or offensive content. Drunk party photos, anything controversial or negative can cost you a job offer.
- Keep the info on your resume and online consistent. You should always tell the truth on your resume and the same applies to your social media profiles. Make sure your resumes doesn’t tell one thing and your social media profiles another.
- Use social media as your portfolio. It’s the perfect place to integrate a seamless digital brand. Are you a graphic designer or photographer? Create a professional account on Instagram and use it as your digital portfolio.
- Use them to help your job search. Connect with industry leaders, write or share relevant articles, engage yourself in industry-relevant topics. Be visible.
- Try to google yourself. And spend some time going through the results. See what employers will find when they google you up. Manage your online presence, otherwise it could cost you a job offer.