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Boryana Ivanova

UTR International, Inc.
Miami, FL, United States
Application for the Position of Marketing Officer

Dear Head of Marketing,

As a Marketing Officer with 4 years of experience working in digital technology, I apply with enthusiasm for this position.

I am currently the Marketing Officer at HEQ Digital, where I develop digital marketing strategies, propel brand awareness, and author original content for multiple social media platforms. Mirroring your requirements, I:

  • Liaise between R&D, Sales, and Licensing to devise and implement brand initiatives
  • Creatively nurture interactions into meaningful sales (e.g. I developed personalized packs of cards for influencers to promote a new online card game to followers)
  • Leverage my expert knowledge of digital games and competitor performance to target new market opportunities, such as the wildly-successful 'Blink and You'll Miss It' promotion, which resulted in $275K sales vs. $4K ad spend

In addition to my professional experience, I hold a Bachelor of Marketing & Communications and am a Google Certified Marketer. I am familiar with all software in your description (Adobe Creative Suite, Google Drive Suite, HubSpot Marketing Hub).

Please find attached my resume for your consideration. Thank you very much for your time. I look forward to hearing from you regarding next steps.

Yours faithfully,

Boryana Ivanova

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