Smartness is an travel-tech company that develops AI-based SaaS solutions for the hospitality sector. Founded in 2020 in Trentino as Smartpricing, it began with dynamic pricing software and has since expanded into an end-to-end platform covering revenue management, CRM, payments, property management, and guest communication. The company serves over 5,000 customers across more than 40 countries and in 2025 raised €47 million in a Series B round, the largest ever for a vertical SaaS company in Italy.
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