How to craft a job-winning strategy manager cover letter

A business is only successful as its underlying strategy, making the role of strategy managers vital to the well-being of a company. To earn a position as a strategy manager, you need a strong cover letter that describes all of your key skills, accomplishments, and qualifications for the job.

In this guide, we will teach you everything you need to know about writing a strategy manager cover letter. Keep reading to learn:

• How to create a strategy manager cover letter header & headline
• Why you need to tailor the content of your strategy manager cover letter
• What information to include in your strategy manager introduction
• Ways to highlight your best professional skills & accomplishments
• How to effectively conclude your strategy manager cover letter

1. How to create a strategy manager cover letter header & headline

When writing a cover letter as a strategy manager, your first essential step is to create a well-formatted header and headline.

The cover letter header comes first and should include key identifying information, such as:

• Your name and professional title
• Your professional contact information
• The name of the company & department you are applying to
• The address of the company

Once you have created your header, you can move on to writing your cover letter headline. In this headline, you need to include a keyword related to the position, an eye-catching number or trigger word, a powerful adjective or verb, and a promise statement that tells the employer this letter is written specifically for them.

Here is an example of an effective strategy manager headline, followed by a quick explanation of its main components

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2. Why you need to tailor the content of your strategy manager cover letter

To make your strategy manager cover letter stand out from the competition, you need to tailor the content to be as specific as possible to the job you are applying to.

Tailoring a cover letter in this way requires you to research the company thoroughly, looking for key details such as:

• What the company’s current strategy development looks like
• What the company looks for in employees (values, skills, etc.)
• Who at the company is responsible for reviewing applications

With this last piece of information, you can create a personalized greeting that addresses this specific person by name. Personalized greetings are highly beneficial, as they immediately reveal to the employer that you have taken the time to tailor your letter.

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3. What information to include in your strategy manager introduction

Your introduction is an extremely important component of your strategy manager cover letter, as it can be the deciding factor that determines if an employer continues reading.

To make your strategy manager introduction as compelling as possible, make sure to include:

• A brief overview of your professional history and years of experience
• Any relevant specializations you possess
• A mutual acquaintance (when possible)

Pro Tip: Mutual acquaintances establish immediate trust with an employer. If you need help expanding your professional network and gaining more mutual acquaintances to reference in your cover letters, try using LinkedIn to connect with relevant professionals, such as current employees or business associates.

4. Ways to highlight your best professional skills & accomplishments

After you have successfully written your introduction, the next step is to describe your most relevant skills, accomplishments, and qualifications as a strategy manager.

When describing these professional attributes, make sure the information you include is:

• Specific: When writing a cover letter, you want to avoid vagueness at all costs. For example, don’t just state what skills you possess, explain how those skills are useful for the position.
• Contextual: Describing skills and accomplishments effectively requires you to provide ample context to show an employer the full scope of your qualifications.
• Quantifiable: Whenever possible, use quantifiable information and data to describe your accomplishments. This helps show an employer the real-life value you have to offer.

5. How to effectively conclude your strategy manager cover letter

The fifth and final step to writing the best possible strategy manager cover letter is to craft an effective closing statement. This conclusion should include:

• An enthusiastic sentence saying you are looking forward to hearing from them
• An additional sentence stating you will follow up, including how you will contact them or how they can contact you
• A formal sign-off

If you have ever wondered how a cover letter differs from a resume, this article will tell you everything about the key differences between the two.