10/2016 - 05/2023, Senior Producer, A+E Networks, New York
• Led the project management of 360 creative campaign projects (including, print, photo, digital, video, social, and paid media) for a global multi-media entertainment company, collaborating with Strategy, Marketing, and Creative teams to enhance brand awareness and drive a 10% yearly increase in advertising support for programming
•. Effectively defined project scope through concept ideation/design development to launch and presented creative pitches in a clear and concise manner. Managed and overcame obstacles with tact and respect, ensuring successful project completion and client satisfaction.
• Orchestrated end-to-end photo and video shoot production from scripting to coordination of shoot logistics (venue, set design, props, AV, catering, crew), through editing, resulting in the seamless delivery of visually stunning content.
•. Cultivated and maintained collaborative partnerships with a robust network of creative professionals such as directors, photographers, musicians, and stylists to successfully bring ideas to fruition, generating best-in-class creative solutions.
• Utilized expert knowledge of printing and decorating processes to oversee the production and delivery of award-winning innovative print collateral, influencer kits, luxury packaging, consumer products, and outdoor advertising strategies for network tentpoles maintaining a keen eye for detail and upholding the highest standards of quality.
• Fostered strong client relationships with the Sales team by comprehensively understanding their objectives to craft distinctive sales kits featuring co-branded merchandise to enhance ad sales dramatically and encourage new partnerships.
• Facilitated seamless coordination with the Publicity department to organize a cast meet and greet press event for the premiere of YOU, enhancing talent interaction and engagement, successfully generating increased media exposure and elevated brand awareness.
• Collaborated with Macy's parade team and internal creative team to ideate and execute a custom-branded float, providing our viewers with a new and innovative way to experience the brand.
• Conceptualized and executed with external Events Co. to develop an experiential event for History Channel’s Vikings where attendees could race in Viking ships, resulting in unforgettable experiences and driving social media engagement.
• Orchestrated high tea party for the premiere of Harry and Meghan, transforming the venue with English tradition, inclusive tiered displays of sandwiches and pettifor cakes, and tea served by professional butlers in monogrammed tea cups. Created a stunning Buckingham Palace set, complete with a red carpet and a digital photo op with Grenadier Guards and real Corgie dogs.
• Successfully negotiated contracts with external agencies, talent, crew, freelancers, production companies, post-houses, printers, and promotional vendors, managing budgets exceeding $3M annually, optimizing resources, and saving $500K+ through cost-cutting models.
• Devised and implemented innovative strategies to streamline photo production efficiency and effectiveness, reducing photoshoot costs by 25%, retouching costs by 40% and secured extended photography usage rights to maximize asset continuation.
• Advocated for Diversity & Inclusion and Sustainability solutions by forging partnerships that align with the company’s core values, demonstrating a commitment to driving positive change.