Nike Global Analytics Manager Resume Sample

• Lead team of highly-coordinated, skilled, and efficient analysts in uncovering actionable business, marketing, website, and consumer insights with goals to drive DTC top-line sales, marketing success, and consumer acquisition and retention.
• Create YETI Digital reporting and analytics best practices to empower business owners with validated, self-serve analytics, and process for requesting and receiving reports.
• Determine measurement strategy and define KPIs for digital teams including advertising, operations, consumer lifecycle, and site experience.
• Develop high-impact, interactive, automated, executive- and individual-contributor-level reporting through Tableau covering YETI functional areas inside and outside of Digital.
• Forecast eCom performance across multiple sites and marketplaces ($200M+). Trending at accuracy within 2%.
• Manage workload of analyst team through increasingly-agile development cycles, with focus on stakeholder transparency and ruthless prioritization.
• Acquire website data into Google Analytics through Google Tag Manager for website replatforms and redesigns (2 so far), regular feature and design enhancements, and ongoing analysis and reporting.
• Identified by YETI as a high-performing and high-potential contributor. Working with executive coach for my own development as well as development strategies for my team.

• Create in-depth analyses and reports in Tableau to provide insights for SEO, paid search, email, social, site merchandising, UX, and conversion optimization.
• Forecast sales, site traffic, conversion rate, AOV, etc to inform goal setting and external reporting.
• Fully own large scale projects such as site tagging planning and implementation using Google Tag Manager, implementing Google Analytics 360, rolling out Tableau, and more.
• Create financial reporting for executives and investors for the eCommerce channel from scratch leveraging YETI's data warehouse, Tableau, and Excel.
• Iterate site tagging, keeping with development cycles and KPIs, while working with external vendors and internal dev leads.
• Nerd out on SQL, Tableau, BigQuery, and any other tool that makes working with massive datasets easy, repeatable, and accurate.
• Leverage leading-edge demand signals from eCommerce business to inform rest of business. Subject matter expert in Tableau, systems, data management, Google Analytics.

• Own PPC and SEO performance for 11 of YBN’s highest-revenue and most strategic accounts, together worth more than $20 million annually.
• Subject matter expert on both PPC and SEO. Go-to resource during departmental transition to digital marketing (PPC and SEO) analyst teams.
• Define and teach PPC, SEO, and data gathering processes, audits, management, and best practices to YBN (150+ employees) and smaller teams in formal training sessions both in person and over the phone.
• Strategize and push major projects from beginning to end, both at the account and overarching business level.
• Relay performance metrics, strategic recommendations, and project status to clients and internal stakeholders.
• Streamline processes by writing macros, scripts, data pulls, and all-in-one tools using SQL, VBA, and iMacros.
• Lead day-to-day workflows, projects, and serve as mentor to a junior analyst.

• Managed SEO operations for all of Yodle’s 5,000+ brand network clients on a team with one other analyst.
• Analyzed and reported on key metrics, e.g. site rankings, data accuracy, and best practice compliance.
• Automated everyday tasks through macros and automated data pulls using SQL. Coordinated with external vendors for product issues and process fulfillment.
• Provided actionable optimization steps based on clear data analysis, spaced out over a relationship’s lifecycle.
• Communicated with executives, directors, and account directors about relationship performance and strategy.
• Screened and interviewed candidates for new roles in YBN.

• Optimized individual SEO accounts keeping with industry and Yodle best practices.
• Identified process or product issues and created projects designed to fix these concerns.
• Managed team dynamics by creating tools for effective time and process management.
• Questioned established processes, creating new and more-effective flows.
• Voice ideas to leadership to encourage increased productivity and communication between team members.
• Conduct meetings with managers and team leads efficiently and confidently.

• Facilitate workflow by distributing casework throughout the day to 20+ MAs in Austin and Scottsdale.
• Identify process areas that need improvement, take action, and train others on the resulting changes.
• Create Excel spreadsheets and Salesforce reports to ensure operations run smoothly.
• Lead team interactions regularly and with aplomb while maintaining strong team cohesiveness.

Awarded to top employee in the company (as measured by overall impact) per quarter by peers and vetted by senior leadership.

1 of 8 top Yodle performers (out of 1200+ employees) in Q3/4 2014. Featured on Yodle's careers blog (URL no longer exists after Web.com's acquisition of Yodle) as an outstanding contributor.

Top performer for 2014 in Product Performance department for Yodle for Brand Networks. Yearly award for top contributor from each department.