Director of Product Marketing at DroneDeploy



50 - 199 employees
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Job detail

Marketing / PR
165K - 220K USD per year
Senior, Lead
United States

We’re the leading drone software provider making commercial drone data accessible to anyone, anywhere. Trusted by users across various industries, we’re transforming how businesses collect, manage, and analyze worksite data. Our user-friendly platform makes it possible for companies of any size to improve their workflows through scalable image processing, data storage, and real-time sharable drone maps and 3D models. 

We are committed to a global work environment that empowers employees to innovate, grow professionally, and make meaningful impacts. We’re recognized as a # 1 Best Place to Work in the SF Bay Area and have made the Top 200 list of America’s Best Startups. Our employees are creative, driven, and committed to providing our customers with the best drone software in the industry. Our office locations include San Francisco, California | Sydney, Australia | Auckland, New Zealand.

Role Overview

As a Director, Product Marketing, your role exists to build a team that brings customer obsession and deep product knowledge to bear as DroneDeploy launches new products into the market. This leader brings data and customer insights that drive our marketing strategy, ensuring maximal product adoption and customer retention. 


  • Foster a high performing team culture that encourages testing, learning, and delivering with urgency
  • Establish the habits and rituals that ensure we have a Product Marketing team that is so close to our customers that they are viewed as the go-to team for customer insights and knowledge by the entire company.
  • Recruit, motivate, and mentor a team of industry and product experts
  • Set high-level priorities and communicate overall expectations for the Product Marketing team
  • Track record of successful product launches, as measured by impact to revenue and/or usage. 
  • Proven ability to work collaboratively with sales and product teams to support on-going product adoption
  • Connect the higher level product strategy and vision for the business with the story we tell in each new product launch. Translate the strategy one and two layers down to communicate ‘the why’ behind each feature we launch.
  • Model urgent curiosity about our customers, with the desire and ability to uncover insights and opportunities, and translate them into product and marketing plans—influencing the product roadmap.
  • Is an advocate for the customer and understands the unique pain points and challenges of each persona along the sales cycle
  • Actively participating in client meetings and/or calls, and help sales executives present on our solutions
  • Understand exactly how our products work and can cover them at various levels of technical detail 
  • Aid the product manager in the testing of new products and/or features to determine their feasibility and overall GTM strategy 
  • Serve as a mentor to other members of the team and provides ad hoc coaching to peers as opportunities arise
  • Think creatively on how to support the team, what solutions need to be developed and then influence the direction and scope of the new project(s)
  • Manage a geographically distributed team of Product Marketing Managers, providing communications of job expectations, planning, mentoring and appraising job performance; 
  • Define content needs and work with marketing, PR and the content team to create content to support our product initiatives
  • Drive global adoption of our solutions and effectively measure and attribute success to our revenue goals
  • Partner with Enablement to develop the framework for training needs and initiatives for the global commercial team
  • Partner with leadership to drive and clarify strategic prioritization across multiple initiatives


  • 12+ years of relevant work experience in a Product Marketing or related role
  • 5+ years of experience building, scaling, and managing teams
  • Strong working knowledge of online advertising technology
  • Excellent oral and written communication skills including extensive client-facing / public presentation experience
  • Meticulous and detail-oriented, exceptional organizational skills and ability to manage team projects
  • Ability to work in a fast-paced environment and meet expectations of multiple stakeholders
  • Ability to present concepts, influence and gain support at the senior level of an organization
  • Demonstrate leadership and innovation capabilities
  • Work Hours | able to work between Monday - Friday, 9 -5 pm local time
  • Work Location | able to work 100% remote or in the SF office 1 - 3 times a week
  • Travel | available to travel domestically occasionally for work-related events such as conferences, company in-person gatherings, pieces of training

Success Criteria

  • Impact - above all, impacting the pipeline generation and thus overall success of the business by being a true revenue driver.
  • Decision Making - Identifying and understanding problems and opportunities by gathering, analyzing, and interpreting quantitative and qualitative information; choosing the best course of action by establishing clear decision criteria, generating and evaluating alternatives, and making timely decisions; taking action that is consistent with available facts and constraints and optimizes probable consequences.
  • Driving Execution - Translating strategic priorities into operational reality; aligning communication, accountabilities, resource capabilities, internal processes, and ongoing measurement systems to ensure that strategic priorities yield measurable and sustainable results.
  • Facilitating Change - Encouraging others to implement better approaches to address problems and opportunities; leading the implementation and acceptance of change within the workplace.
  • Global Perspective - Demonstrating awareness of and sensitivity to the international market, cultural, technological, political, and legal factors that impact individual and workgroup priorities and results; leveraging an understanding of the organization’s global strategy, global business trends, and regional differences to enhance individual and workgroup results.
  • Business Acumen - Using knowledge of economic, financial, market, and industry trends to understand and improve individual, workgroup, and/or organizational results; using one’s understanding of major business functions, industry trends, and own organization’s position to contribute to effective business strategies and/or tactics.
  • Executive Presence - Demonstrating a poised, credible, and confident demeanor that reassures others and commands respect; conveying an image that is consistent with the organization’s vision and values while at the same time remaining authentic.
  • Strategic Planning - Obtaining information and identifying key issues and relationships relevant to achieving a long-range goal; committing to a course of action to accomplish a long-range goal after developing alternatives based on logical assumptions, facts, available resources, constraints, and organizational values.
  • Guiding Team Success - Using appropriate methods and a flexible interpersonal style to build, motivate, and guide a cohesive team to complete team goals.
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