Sr. Product Marketing Manager at Cube

Cube is looking for a Senior Product Marketing Manager to develop and execute market research and go-to-market strategy for the company’s product portfolio. Our Product Marketing team’s mission is to help propel and advance Cube's growing product portfolio and drive interest in our product. As a Sr. Product Marketing Manager, you will be responsible for creating core product messaging, sales tools, product launches, and sales enablement content – all in support of developing a killer GTM plan and its related execution. In addition, you will be the primary voice of the market internally and work cross-functionally to drive marketing campaigns, launch new products and features, and enable sales to position and sell our platform across multiple personas.

You will join an amazing team with a high-impact and high-visibility role. You'll work directly with our CEO, who happens to be our ideal customer profile, to build out the customer value proposition and refine our buyer journey based on the maturity of our FP&A customers. You will also get to work alongside and learn from our VP of Marketing who has hit the ground running and built a demand marketing machine where we hit/exceed our demand gen numbers QOQ.

This is an incredible opportunity for a seasoned product marketer to help build a best-in-class product marketing function at Cube. 

What you’ll do:

• Market research – understand critical markets to target, conduct market research and intelligence, define and continuously improve market segmentation and buyer personas.
• Messaging and positioning - Developing positioning for offerings to ensure consistent and differentiated messages that map to buyer needs, personas, and influencers along a client lifecycle.
• Product launch – work with cross-functional teams in client services, product management, marketing, and sales to ensure the alignment and flawless execution of go-to-market strategies that identify routes to market, content offerings, pricing strategy, and training.
• Thought leadership – contribute content for ongoing webinars and assets to drive marketing team goals and seed the sales pipeline.
• Competitive intelligence – monitor changes to the competitive landscape at a macro-level, adjusting positioning and messaging where required.
• Sales and customer success enablement – collaborate with sales and partner teams to develop materials that enable teams to sell and deliver new offerings (such as proposal templates, discovery questionnaires, battle cards, and presentation assets).
• Product marketing is a new team at Cube. This is an opportunity to build a strong foundation from scratch in the following areas above!

Relevant experience and skills:

• 4-8 years of product marketing experience in high-growth SaaS companies, especially selling complex tech products and/or APIs
• Nice to have: experience in FP&A / corporate finance or working knowledge of corporate finance personas and software tools
• Excellent analytical skills with experience in information and data analysis, market analysis, and competitive analysis, with the ability to interpret data to make fact-based decisions and thoughtful messaging strategies
• Experience building go-to-market campaigns by highlighting product features
• Proven track record building successful relationships and partnerships at all organizational levels, internally, externally, intra- and interdepartmentally
• Strong client focus with exceptional collaborative and influencing skills
• Notes on experience
• The expectations above describe our ideal candidate, but we recognize no one is perfect! Therefore, please apply if you don’t meet all of the criteria and think you’d be an excellent fit for this role!
• This position is open to candidates who currently live in the United States or Canada.
• Immigration sponsorship is not available at this time.