The Director is responsible for collaborating with the Sr. Director and channel leads to develop the integrated strategic direction of each account, ensure alignment with all channel teams, and proactively increase same-store growth and cross-sell opportunities. They are responsible for building strong relationships with both internal and client POCs. The role requires an understanding of the omni-channel landscape, business acumen and the ability to guide more complex and sophisticated integrated strategy to exceed client goals and ensure client growth within Tinuiti. Directors typically work with Tier 2, 3 & 4 Enterprise clients.
What you’ll do:
- Be the client’s Trusted Advisor by creating strong relationships with the day-to-day client team, expanding your reach within your client’s marketing department, and being that main point of contact and escalation at Tinuiti.
- Understand, articulate, and anticipate the overall business goals of your clients, the solutions to reach those goals, and the pathway for growth
- Proactively present growth (cross-sell, upsell and SSG) opportunities within Tinuiti’s service lines that align with the client’s strategic mission and assist in reaching the client’s growth goals.
- Support setting the Strategy & Goals across all divisions for multi-channel clients and provide clear direction & vision on priorities to achieve to all division leads.
- Work with channel leads to organize and support strategy for clients that will help solve client challenges & needs.
- Manage cross-division processes as it relates to internal/external communication, integrated planning, integrated deliverables & knowledge sharing.
- With support of the channel leads, assist clients in establishing budgets and forecasts per channel, as well as use data provided to ensure that budget is being used in the most efficient manner.
- Utilize tools, analytics & data to discover opportunities and strategies to assist with reporting needs.
- Ensure & facilitate cross channel communication both internally & externally
- Proactively assist larger channel team to provide POV to clients on industry trends
Core Competencies:
- Client Strategy: Maintain a holistic understanding of client business objectives and strategies and ensure they are successfully executed and achieved
- Client Relationships: Maintain relationships with clients while demonstrating how Tinuiti’s offerings can aid in achieving overall client marketing goals
- Collaboration and Communication: Demonstrate strong collaboration skills by effectively and proactively communicating with internal and external stakeholders to ensure seamless execution of client business objectives
- Thought Leadership: Provide clients with industry/vertical knowledge and perspective to ensure they are kept up to date on trends and changes
- Client Growth and Retention: Proactively seek out opportunities for growth and strategically guide the client through expansion of their Tinuiti managed channels.
What we’re looking for:
- 3+ years of digital marketing experience
- Strong knowledge of multiple digital channels and how they work together (SEM, SEO, CRO, Social, Shopping, Display, etc.)
- Strong experience working with and utilizing Google Analytics
- Experience managing multi-channel relationships
- Ability to build relationships with clients and peers
- Strong written and oral communication skills, specifically around presentations
- Effective time management and project management skills
- Proficient in Microsoft Office (Excel, PowerPoint, Word, etc.)
Good to have:
- Experience working with mobile measurement partners (MMP); AppsFlyer, Adjust, Branch, Singular, Kochava
- Knowledge of App User Acquisition and/or retention campaign tactics
- Knowledge of Google Universal App Campaigns, Apple Search Ads, Facebook App Install Campaigns, etc.
- Understanding of Amazon Vendor Central and Amazon Seller Central
About Tinuiti: Tinuiti is a performance and data-driven digital marketing leader, focused on every aspect of the customer journey across the quadropoly of Google, Facebook/Instagram, Amazon, Apple, and beyond. We believe success requires specialization across all channels, and our offerings cover the full spectrum from paid to earned to owned media. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.
Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.
FLSA Classification: Exempt
Working Conditions: Working indoors, sitting at a computer for extended periods of time, lifting no more than 10 pounds.