Are Marketing and PR professionals in high demand?
Yes, they are!
- According to the U.S. Bureau of Labor Statistics, the overall employment of marketing, advertising, and promotions managers is projected to grow by 10% from 2021-2031.
- This is faster than the average for all occupations and accounts for about 35,300 job openings projected annually.
- Marketing and PR are ever-evolving fields, with new tools, platforms, and strategies emerging regularly. Businesses need marketing and PR professionals who can adapt to these changes and stay up-to-date on the latest industry trends.
- As businesses increasingly invest in digital marketing, there is a high demand for skilled professionals who can navigate the ever-evolving digital channels and create effective marketing strategies.
- What's more, today's marketing requires highly specialized roles such as SEO, PPC, content, and social media marketing specialists. This demand for specialized skill sets increases the need for marketing professionals with expertise in these areas.
What is it like to work remotely in Marketing and PR?
- With the rise of digital marketing, many marketing tasks can be done online, making it easier to work remotely.
- Social media and content marketing are key components of digital marketing, both of which can be done completely remotely with the help of online tools and platforms.
- Similarly, the nature of other marketing occupations like SEO specialists, e-commerce marketing managers, content writers, or market research analysts is very well suited for remote work.
- PR professionals working remotely need to be comfortable with technology, so that they can effectively communicate with colleagues, clients, and the media via email, phone, or video conferencing.
- Collaboration tools like Slack and Asana make communicating and working with team members from different locations really effortless, and often even more efficient than communicating in person.
- Overall, working remotely in marketing and PR can offer a lot of flexibility in terms of location and work schedule, allowing for a better work-life balance.
However, working remotely in Marketing and PR can also present challenges, such as the need for specific equipment and spaces (e.g., for tasks including photography and videography), which can be difficult to access when you're working remotely. These challenges can, however, be avoided by discussing potential problems with the employer right at the start.