Content Marketing Associate CV Example

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Content Marketing Associate CV Example (Versão Texto)

Jenna Royall

Address: 99999, Dallas, Texas
Email address: hello@kickresume.com
Phone number: 999-999-999
: Willing to relocate at personal expense for the right opportunity.

Profile

Creative and collaborative Marketing Manager with comprehensive experience spearheading company’s first-ever integrated, multi-channel digital marketing program. Passionate about content creation, writing, and relationship-building. Proven success developing and executing innovative marketing campaigns with the ability to switch from the creative side of marketing to the analytical side.

Vibrant and naturally engaging personality with a passion for creativity, communication, and music. Known for outgoing nature, colorful ideas, and positive vibes. 

Social Media

LinkedIn - https://www.linkedin.com/in/kickresume
Personal Website - www.kickresume.com
Twitter - https://twitter.com/kickresume

Experience

04/2016 - 04/2018, Marketing Manager, EIA
  • Owned beginning-to-end content creation from idea to final production/programming across all digital platforms and ensured consistency in branding, format, & style
  • Promoted outstanding customers service and employed innovative strategies for building relationships with current & prospective clients, both online and in person
  • Created and monitored social media campaigns across all company channels (Facebook, Instagram, Twitter, LinkedIn)
  • Managed website via WordPress and produced new copy & web design concepts weekly
  • Worked closely with commercial sales team to report progress towards monthly revenue goals, share campaign analytics & key insights, and collaborate on marketing initiatives for generating new business opportunities and strengthening client relationships
  • Executed segmented & personalized email marketing campaigns throughout key moments of customer lifecycle and analyzed marketing analytics & metrics (34% average email open rate)
  • Tracked progress of business goals by measuring and tracking KPIs
  • Practiced basic SEO techniques to drive more website traffic & achieve page 1 Google rankings (260% increase in organic search), and maintained local search relevance
  • Initiated partnerships with local organizations to create co-branded campaigns and promotions to highlight community involvement
03/2015 - 09/2015, Social Business Development Representative, Spredfast, Austin, TX
  • Researched and identified industry leaders & influencers in the digital & social media space (enterprise, mid-market level companies) that could benefit from Spredfast’s social software platform 
  • Successfully developed, identified and secured all relevant sales opportunities, generating $460,840 in closed/won sales (within 6-month timeframe) 
  • Prospected and developed relationships with potential customers to qualify and penetrate accounts
  • Communicated the SaaS product offering to prospective clients via email, phone, and face-to-face visits
  • Managed pipeline of opportunities from existing and potential customers
  • Developed a variety of consultative skills to build and maintain long-term client relationships across all levels
  • Worked with sales team to achieve new business goals
  • Demonstrated extensive knowledge of social media space, technology, and industry trends
09/2012 - 02/2015, Campaign Manager, The Leukemia & Lymphoma Society, Austin, TX
  • Performed weekly phone calls, emails, and in-person meetings to recruit, acknowledge, & retain high-level donors, corporate executives, fundraisers, participants, & sponsors
  • Managed over 100 fundraising teams, including high-level executives, key donors, and community leaders
  • Conducted strategy meetings with corporate teams and sponsors to create a timeline for campaign goals and plan fundraising events & activities 
  • Met with senior staff weekly to review and create forecasts for campaign
  • Developed strategic campaign plan for fundraisers, vendors, and volunteers
  • Generated individual revenue impact of over $350,000 for 2014 campaign 
  • Generated individual revenue impact of over $250,000 for 2013 campaign, contributing to overall total of $1 million raised in Austin 
  • Planned and delivered large-scale fundraising events within designated budget 
06/2012 - 09/2012, PR & Marketing Coordinator, Personal Wine, Austin
  • Implemented launch of PR campaign with national and statewide magazines & media companies by calling editors and pitching product
  • Compiled a database of companies and contacts by establishing initial contact with various individuals within media companies for a media kit and sample
01/2012 - 06/2012, Account Manager, JHL Company, Austin
  • Executed fundraising activities for multiple clients including research, donor relations, database management, outreach, follow up, and monitoring & tracking of results
  • Identified potential donors through research and developed an in-depth understanding of current philanthropic & public relations interests of local companies, individuals and organizations
  • Developed sales materials and identified appropriate means to solicit potential donors (meeting, phone call, letter) and completed outreach 
  • Followed up on sales asks and assisted in ensuring all commitments to donors were fulfilled and strong relationships were maintained
  • Implemented event planning activities including research, vendor outreach & negotiation, logistics, and invitee outreach, follow up, & wrap up

Education

08/2007 - 12/2012, Bachelor of Science, Public Relations, University of Texas at Austin, Austin, TX

Skills

Writing
Research
AP Style
Social Media
Client Relationship Management
Google Analytics
Editing
WordPress
Spredfast Social Software Platform
Event Planning/Management
Microsoft Office
SEO
Excel
Salesforce
InDesign
YouTube
Mac OS
Problem Solving
Canva
Reporting
Customer Service
Fundraising
Hootsuite

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