Hard Rock Hotel Copywriter Resume Template

• Responsible for producing clear, cohesive, concise, and effective copy for campaigns across print and digital channels to increase member engagement, branding recognition and market penetration goals for Hard Rock Hotels, Nobu Hotels, Eden Roc Miami Beach and UNICO 20°87°
• Providing consultative editorial services to ensure appropriate copy solutions are used, content accuracy and grammar consistency
• Proofread and line edit all catalog copy throughout the print production schedule to identify grammatical, factual and stylistic errors

• Write marketing copy for a variety of placements including email newsletters, social media, website, promotions, product descriptions and other marketing materials
• Maintain editorial calendar for museum blog and draft/outsource features as necessary
• Write copy for the internal employee newsletter
• Craft speeches for the museum leadership
• Draft scripts for videos and exhibition voiceovers
• Optimize content to boost organic search potential
• Craft messages that are clear, accurate, original and engaging for ad campaigns and museum signage
• Ensure consistency and adherence to brand standards and brand voice

• Craft copy for national digital ad campaigns, including website landing pages
• Draft copy for Tasting Box features
• Contribute regularly to the Flaviar Times blogs, including timely articles and interviews
• Edit copy for spirit descriptions and bottle labels

Research and compile reports on trends in and around the Miami area, as well as capturing evidence of new and evolving consumer and brand behavior and explaining its cultural context and meaning.

Writing and editing articles, press releases, print ads, app copy, website copy and video scripts.

Notable publications and sites: A+E District blog, AIC Hotel Group, AirBnB, Care.com, Citizine.tv, Eater Miami, Eme de Mujer, Flaviar, Google Trips, Greater Miami Convention and Visitors Bureau, HCP Media, JLPR, Liquor.com, LivingSocial, Manero, Miami.com, Mommy Nearest, New York Observer, Onboard Media, Party Earth, SpareFoot Moving Guides, Time Out, UrbanDaddy, Vivala

• Sourced, wrote, and edited daily lifestyle-focused articles on dining, nightlife, gear, fashion, and travel
• Wrote national advertorials for major brands
• Tracked article analytics and performance
• Managed a team of photographers and interns

• Writing and editing global customer relationship management (CRM) products including, but not limited to, newsletters, sales ads, digital coupons and promotions
• Maintaining editorial calendar for weekly newsletter
• Working with blog editor and social media team to coordinate coverage across various channels

• Editing posts and headlines from contributors for tone, grammar, proper imaging and correct links
• Uploading and scheduling posts to the CMS
• Maintaining editorial calendar
• Pitching 5-10 story ideas daily relevant to trending topics

• Pitching ideas and themes for weekly email newsletter
• Writing and editing newsletter for tone, content and grammar
• Optimizing subject lines to increase open rates
• Redesigned newsletter template
• Created lifecycle email campaign, "SailAway," aimed at keeping the user base consistently engaged with the site

Developed curriculum and taught general education and advertising courses in communications, speech, and beginning/advanced advertising campaigns